Supergirl box office tracking is in, and the early numbers do not look too bad for DC Studios and Warner Bros.
The first early tracking from The Quorum has Supergirl with 53% awareness and 48% interest ahead of its June 26 release.
The Quorum tracks movie awareness and interest through audience surveys, giving an early look at which upcoming films people know about and want to see.
It is not a blowout number yet, but it puts the movie in a better spot than Mortal Kombat II was heading into release, which matters after that sequel underperformed at the weekend box office.
Supergirl Tracking Looks Better Than Mortal Kombat II
Supergirl currently has an awareness score of 53 and an interest score of 48.
For comparison, Mortal Kombat II had 48 awareness and 48 interest just before release. The problem is Mortal Kombat II actually dropped closer to opening weekend, which ended up matching what happened at the box office.
Mortal Kombat II opened to $38.5 million domestically, according to Box Office Mojo, after earlier projections had it closer to $50 million.
Supergirl is still more than a month out, so DC Studios and Warner Bros. have time to push the marketing. The awareness is there, but the interest needs a boost. Quorum also says both awareness and interest dropped, but only by a point each.
The trailers and featurettes have already started setting up Milly Alcockâs Kara as a different kind of Kryptonian than Superman, and the next few weeks will likely decide whether general audiences show up.
Mandalorian & Grogu Gets A Big Awareness Bump
The Mandalorian & Grogu also gets a good sign in the latest tracking.
The Star Wars movie jumped six points in awareness, bringing it to 52, while interest sits at 50. The movie opens May 22, so the timing is important. Disney is now about a week out, and awareness moving up this close to release is what the studio wants to see.
The bigger question is whether it is enough to revive Star Wars on the big screen. Disney has not had a theatrical Star Wars movie since The Rise of Skywalker in 2019, so The Mandalorian & Grogu has a lot riding on it.
For now, the tracking suggests Star Wars might not be dead yet.
Masters Of The Universe Awareness Is Up, But Interest Is Still Low
Masters of the Universe also saw awareness move up, but interest remains a concern.
The movie has a 40 awareness score, up two points, but its interest score is only 41 and down one point. That is not a disaster, but it shows Amazon MGM still has work to do before the June 5 release.
The He-Man brand has name recognition, but the tracking suggests the movie still needs to convince more people that it is worth seeing in theaters.
Scary Movie 6 And Toy Story 5 Lead The Chart
No surprise here: Scary Movie 6 and Toy Story 5 continue to lead the chart.
Scary Movie 6 has 60 awareness and 55 interest, while Toy Story 5 has 68 awareness and 59 interest. Those are the strongest numbers on the board, which makes sense given both titles come from franchises audiences already know.
Toy Story 5 also has the Disney/Pixar brand behind it, while Scary Movie 6 has nostalgia and comedy working in its favor.
Death Of Robin Hood Tracking Low, But Itâs An Indie
The Death of Robin Hood, starring Hugh Jackman, is on the lower side with 21 awareness and 42 interest.
That is not shocking since it is an A24 release and not a four-quadrant summer blockbuster. The interest number is not terrible, but the awareness shows it still has a smaller footprint compared to the bigger franchise titles.
Disclosure Day Has An Awareness Problem
Steven Spielbergâs Disclosure Day looks like the biggest concern on the chart.
The Universal release has only 23 awareness and 45 interest, with about a month to go before its June 12 release. Interest is not the issue. Awareness is.
Matt Belloni of Puck also flagged the problem, writing that Spielbergâs Disclosure Day has âan awareness problemâ based on The Quorumâs early tracking.
For a summer Spielberg movie, those numbers are not where Universal likely wants them. The studio still has time, but Disclosure Day needs a bigger marketing push fast.
Supergirl Has Room To Grow
The takeaway is that Supergirl is not in bad shape.
The movie is already ahead of Mortal Kombat II in awareness and matching it in interest more than a month out. Mortal Kombat IIâs late tracking drop should be a warning sign, but Supergirl still has time to build momentum.
The next few weeks will matter. If awareness climbs and interest holds, Supergirl could enter release in solid shape for DC Studios. If the numbers stall, Warner Bros. may have a tougher sell on its hands.
