Supergirl tracking has taken a hit.
The latest numbers from The Quorum, shared via Puck News, have Supergirl holding at 53% awareness, but interest has now dropped two points from 48% to 46%.
The Quorum tracks movie awareness and interest through audience surveys, giving an early look at which upcoming films people know about and want to see.
The awareness number staying flat is not the worst news for DC Studios and Warner Bros., but the interest drop is where things get interesting, especially with Supergirl now about a month away from release.
For the full picture on Supergirl’s release and box office, see our full Supergirl coverage.
Supergirl Interest Drops Below Mortal Kombat II
Supergirl previously looked to be in decent shape compared to Mortal Kombat II.
The earlier tracking had Supergirl at 53 awareness and 48 interest, which put it ahead of Mortal Kombat II’s 48 awareness and in line with its 48 interest just before release.
Now, Supergirl’s awareness is still at 53, but interest – what matters – has slipped to 46.
Mortal Kombat II has massively underperformed at the box office, and now it may not even hit $200 million worldwide, which is a complete disaster. The movie’s tracking also softened as release approached, which ultimately matched what happened in theaters.
Recent Backlash Has Not Helped
The drop follows the recent backlash surrounding Milly Alcock’s comments about fans.
Alcock previously drew heat for comments about fans, trolls, and online criticism, with some fans taking her remarks as another example of a Hollywood star attacking the audience before a movie’s release, similar to Brie Larson and Rachel Zegler.
DC Studios co-head Peter Safran also came out publicly in support of Alcock.
For DC Studios, the public support makes sense internally. Alcock is the star of the movie, and the studio is not going to throw her under the bus a month before release.
From the outside, though, it is not a great look when the movie is already dealing with fan pushback and interest is now moving in the wrong direction.
Warner Bros. Still Has A Month To Turn It Around
Supergirl still has time.
The movie opens June 26, which gives DC Studios and Warner Bros. about a month to build interest and get the marketing moving in a better direction.
Recent promos seem to be leaning more on David Corenswet’s Superman and Jason Momoa’s Lobo, which might be the right move.
Superman gives the movie a direct connection to the larger DCU, while Lobo brings in a fan-favorite character who could help sell the film to skeptical comic book fans.
The problem is the movie is called Supergirl, and the lead character still has to be the draw.
If the studio needs Superman and Lobo to do the heavy lifting, that raises questions about whether general audiences are excited about Kara herself, or really, anyone else.
