Dan DiDio

Dan DiDio is no longer with DC Comics who has served as co-publisher for the company along with Jim Lee since 2010. The news has been confirmed by multiple news outlets, but details of Dan DiDio’s exit are not known, it’s unknown if DiDio quit or was fired or what have you. Rumors do offer

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More information becomes known regarding the future of DC Comics following yesterday’s report that DC is suffering from financial woes.

Following DC moving away from the New 52 brand into the DC YOU initiative, which was just announced 14 weeks ago, it’s now being said the DC YOU is being considered a flop as well, and that DC may be returning to their “house style.”

Former DC Comics editor Heidi MacDonald, who now writes for Comics Beat, offers her take on DC’s problems in that she’s heard from multiple sources that the DC YOU has failed to excite retailer and readers (which sales prove). MacDonald further says she hears that co-publisher Dan DiDio wasn’t in favor of the DC YOU relaunch (post-Convergence), and that “DiDio’s way is making a comeback.”

MacDonald does note it’s still too early to see where everything is going, but she has heard ideas are being floated around that she considers “shocking,” though she doesn’t go into specifics other than stating it may mean a possible “return to a tightly interwoven overarching continuity or just a return to DC’s house style.”

Bleeding Cool, source of the DC $2 million pitfall, adds more to the story in that DC has reneged on their guarantee of 12 issues for the DC YOU launch for each title, and that the issues can be cancelled at any time. It’s further said DC will be more “trigger shy” in approving new projects.

It’s said DC’s “recovery plan” will see DC doubling down on their efforts to sell trade paperpacks as well as concentrating on custom publishing projects for other clients, upping their ad sales, and are hoping Miller’s Dark Knight III is a blockbuster hit.

It also said creators at DC Comics may take a hit as BC suggests page rates are likely to “take a knock” as DC is known for paying out out higher page rates to writers and artists than other companies, with it said to expect those rates to be “negotiated downwards.”

BC also suggests DC may raise the price of their comics.

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No more reboots for DC Comics?

Following the New 52, DC Comics recently scrapped the brand in favor of the DC YOU initiative, and now DC Comics co-publisher Dan DiDio says there’s no going back and starting over — and over.

“Our goal is never to be in a position where we are restarting, relaunching a line, ever again,” DiDio told CBR. “Quite the opposite. What we really want to do is build on what we created from the launch of New 52, take what existed beforehand, integrate that in, to give us the best interpretations of the characters that organically move forward, and are all part of one big continuity that is DC Comics.”

DC Comics recently used their Convergence event to bring all the different multi-verse characters together. DiDio says going forward, they want to focus on the best creators for the characters.

“You can see 400 titles on a monthly basis,” Didio said. “We want to make sure we have the best talent pushing forward – we’re looking at the entire talent pool now, and saying, ‘Who’s best to execute our books? The best interpretation, the best voice, the ones that are able to push this character moving forward?’