Sorry, folks, Warner Bros. has officially canceled the “Summer of Superman,” and the big question remains: if the movie was supposedly profitable, why kill the campaign?
Multiple reports — including my insiders, Variety, and later Forbes — pegged the budget for Superman around $350 million.
Now, an opinion piece at Forbes suddenly claims the opposite, insisting the movie made money. At this point, Forbes feels like ComicBookMovie, where anyone can publish whatever they “think.”
Studios don’t release movies in theaters to lose money
Even if Superman pulled in some ancillary revenue, studios don’t make blockbusters just to break even outside theaters.
The theatrical run is the signal of audience interest. And clearly, audiences weren’t into it.
Dwayne Johnson tried the same spin with Black Adam. Oh, the irony! How’d that work out?
If Superman was truly the big win Gunn’s supporters claim, then Warner Bros. would’ve locked in another “Summer of Superman” for 2027 without hesitation.
They didn’t.
WB chooses Minecraft over Superman
Instead, the same studio scheduled the Minecraft sequel only two weeks after Gunn’s Man of Tomorrow.
The Minecraft sequel will take the premium screens, the IMAX slots, the Dolby rooms — everything you’d give to a top-tier blockbuster. And that’s before factoring in the rest of the 2027 summer competition.
Quick, somebody go ask Gunn on Threads why WB did that…
Building terrain. See you in theaters July 23 2027. #Minecraft pic.twitter.com/9myRslRG4c
— A Minecraft Movie (@AMinecraftMovie) October 9, 2025
Superman wasn’t profitable
When a studio positions one of its own franchises directly against another, it’s because one is performing and one isn’t.
The message is obvious: Superman wasn’t profitable. Minecraft was — and WB wants to ride that summer wave!
The “Summer of Superman” is officially over.
