Sony is bringing Spider-Man: Brand New Day to CCXP Mexico with what looks like a big fan interactive display tied to the next Tom Holland Spidey movie.
Images from the convention floor show a large Spider-Man: Brand New Day setup using the Spanish title Spider-Man: Un Nuevo Día, complete with neon-style Spidey artwork, giant webbing, and a section where fans appear to be able to pose or interact with the web-themed display.
Spider-Man Swings Into CCXP Mexico
The display features Spider-Man hanging upside down from a giant webbed wall, with the Brand New Day logo above him and bright red, blue, purple, and white lighting surrounding the setup.
Another side of the display features Spidey crouched in front of a city backdrop, with more webbing across the wall and a large screen showing the Spider-Man: Un Nuevo Día logo.
A “Descubre La Magia” sign is also featured on the booth, which translates to “Discover the magic.”
The setup looks designed for fans to take photos and get a hands-on Spider-Man experience while CCXP Mexico runs this weekend.
Marvel Studios is also showing off Avengers: Doomsday, and DC Studios has Supergirl.
Follows CinemaCon Trailer Push
The CCXP Mexico display comes after Sony recently brought Spider-Man: Brand New Day to CinemaCon, where new footage and posters were shown for the movie.
Marvel’s official site describes the film as a new chapter for Peter Parker, set four years after Spider-Man: No Way Home, with Peter alone in New York as the city no longer knows his name.
The CinemaCon footage also teased Peter dealing with the fallout of his sacrifice at the end of No Way Home, including MJ moving on with someone new.
Release Info
Spider-Man: Brand New Day swings into theaters July 31, 2026.
The film stars Tom Holland and is directed by Destin Daniel Cretton. The movie follows Peter Parker after the events of Spider-Man: No Way Home, with Peter living as a full-time Spider-Man in a New York City that no longer remembers him.
