Spider-Man: Brand New Day‘s marketing blitz has a new partner, and it comes with pizza, posters, a brand-new commercial, and a real-life recreation of Peter Parker’s apartment.
Little Caesars is teaming with Sony Pictures for the July 31 release, and the centerpiece is a Spider-Man-themed “Webberoni” pizza.
Watch The Spider-Man: Brand New Day Little Caesars Commercial:
The Webberoni Pizza
The new menu item is Spider-Man’s Webberoni Pizza, inspired by Peter Parker’s web-slinging, it’s topped with a “web” of shredded pepperoni and toasted cheeses, pitched as getting pepperoni in every bite, for $8.99.
Every order comes in a redesigned Spider-Man box with an exclusive mini-poster, and the posters rotate, with new designs launching weekly.
You Can Tour Peter Parker’s Apartment — On Zillow
The most fun piece is a pop-up: a first-ever physical replica of Peter Parker’s apartment from the film.
On Saturday, June 27, from 1 to 8 p.m., fans can explore the recreated loft at the Greenpoint Terminal Warehouse in Brooklyn, hunt for movie easter eggs, and sample the Webberoni Pizza. Spots can be reserved at the official event page (entry is first-come, first-served).
Even better, the apartment has its own Zillow listing, billed as a 1-bed, 1-bath, 1,000-square-foot Brooklyn loft with a “Priceless Zestimate” and amenities like “Spider-Friendly,” a “Super-Strength Gym,” and a “Spider-Research Center.”
There’s even a Stan Lee nod buried in the details: the listing agent is credited as “Leigh Stanley, The Friendly Neighborhood Listing Agent” — a wink to the Spider-Man co-creator and his famous “friendly neighborhood” tagline.
The listing teases: Ready to eat like Spider-Man? Swing by for a Webberoni Pizza Party and an exclusive tour of Peter Parker’s apartment.
Here, you’ll discover easter eggs from the new movie Spider-Man: Brand New Day and try the new Webberoni Pizza from Little Caesars with a web of shredded pepperoni and toasted 2-cheese blend.
See you there on 6/27 at 73 West St, Brooklyn, NY 11222.
Part Of A Massive Promotional Push
The Little Caesars tie-in joins an already-heavy campaign that includes Samsung’s Spidey Tracker partnership, the recent trailer that confirmed the Hulk, and tickets going on sale to record-breaking presales, fitting for a film now tracking like the movie of the summer.
For everything we know about the movie, check our Spider-Man: Brand New Day guide. Spider-Man: Brand New Day swings into theaters July 31, 2026.
