Exactly as I suggested, now rumors around Avengers: Doomsday just exploded thanks to a new discussion on Film Threat’s YouTube channel, where the hosts shared what they claim is one of the wildest Marvel marketing ideas yet.
According to the chatter, Marvel has created three completely different trailers for Avengers: Doomsday — and they’re planning to release them one per week in theaters starting with Avatar: Fire and Ash, which arrives this month.
Yep, that means you have to pay to go see Avatar numerous times.
If the rumor is true, the approach would mark one of Marvel’s most aggressive attempts to rebuild hype following the MCU’s recent struggles at the box office.
Update: THR says four trailers will be released weekly.
Rumor: Three Trailers That Connect Together
During the segment, a host described hearing from a marketing contact that Marvel plans to drop three trailers that each contain unique footage, but that all connect when viewed together.
The rollout would happen over three consecutive weeks, each time attached to screenings of Avatar: Fire and Ash.
The idea, according to the rumor, is to encourage fans to return to theaters multiple times — and potentially help boost James Cameron’s box office numbers while giving Marvel a major promotional event.
The hosts speculated that Disney is aiming to make Avengers: Doomsday feel like a “must-see” cultural moment after a year of underperforming MCU films.
The segment also repeats a point heard for months: a first look at Robert Downey Jr. as Doctor Doom is expected soon, and a multi-trailer rollout could be part of that reveal.
Rumor: Four Teams Assembled for Doomsday
The same conversation also resurfaced those leaked photos showing the teams featured in Avengers: Doomsday. The images — from an event presentation in Italy — list four factions:
- Fantastic Four
- Thunderbolts
- X-Men
- Captain America’s team, reportedly led on paper by Thor, Ant-Man, Loki, Captain America (Anthony Mackie), Falcon, and Shani
The cast list floating around also continues to grow, with claims of unannounced characters still being held back for surprises. The hosts referenced the infamous “chair video,” suggesting nearly everyone seen there will appear in some capacity.
Why Marvel Might Try a Multi-Trailer Event
Marvel has spent years training audiences to expect bonus content — mid-credit scenes, post-credit scenes, extra jokes, secret tags, and more.
Using trailers themselves as a connected event isn’t impossible, especially with the MCU brand needing a boost.
Attaching a new version of a trailer to Avatar: Fire and Ash each week would also give theaters a reason to promote both films heavily.
Disney is reportedly determined for Avengers: Doomsday to clear the billion-dollar mark and a unique marketing hook featuring The Avengers could help reignite fan enthusiasm.
Avatar: Fire and Ash hits theaters on Friday, December 19, 2025, and on Thursday, the 18th, with early previews.
