Pacific Rim (2013): Kaiju Emergency System Alert Activated!

The viral campaign for Guillermo Del Toro‘s Pacific Rim has been — activated!

A new website, PanPacificDefense, has been launched revealing a countdown to December 12th (first trailer?) as well as a map of the world with San Francisco as the first city to enable the Kaiju emergency alert system. Clicking reveals the following video.

In addition, the Great Britain Air Command has issued the following statement, “The Kaiju has become a menace no nation can ignore,” and a memo has “leaked” as well (Via TotalFilm).

For more on the monsters of Pacific Rim, check out what Guillermo Del Toro had to say on the Kaiju. Here’s a hint: Their decomposing bodies — melt cities!

Pacific Rim opens July 12th, 2013, directed by Guillermo Del Toro, starring Charlie Hunnam, Idris Elba, Rinko Kikuchi, Charlie Day, and RonPerlman.

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Synopsis:

When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes – a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi) – who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.