UFC 324 made history Saturday night with a massive streaming debut on Paramount+, shattering records and setting a new bar for live sports on the platform.
The event, headlined by Justin Gaethje vs. Paddy Pimblett, drew nearly 5 million streaming views and reached over 7 million households across the U.S. and Latin America, making it the largest exclusive live event in Paramount+ history.
Gaethje vs. Pimblett: Fight of the Year Contender
Broadcast live from the T-Mobile Arena in Las Vegas, UFC 324 ended with a back-and-forth five-round war between fan favorite Justin Gaethje and rising British star Paddy Pimblett.
Gaethje earned a unanimous decision win, capturing the Interim Lightweight Championship, and setting the stage for a potential unification bout with undefeated champ Ilia Topuria. The bout is already being hailed as a Fight of the Year contender.
Streaming and Viewership Milestones
According to Paramount+, UFC 324 delivered:
- 4.96 million average minute viewers during the main card
- 7.18 million households reached globally
- 5.93 million peak concurrent streams
The platform confirmed that the event surpassed all previous live UFC events in reach over the past decade, across broadcast, linear, and digital platforms.
Paramount+ Goes All-In on UFC
Unlike traditional UFC pay-per-view models, Paramount+ subscribers were able to watch UFC 324 at no additional cost.
The event marks a major milestone in Paramount’s streaming strategy, positioning UFC as a pillar of its sports content offering in both the U.S. and Latin American markets.
Fans can now expect access to:
- All UFC numbered events
- 30 UFC Fight Night events annually
- Dana White’s Contender Series
- The Ultimate Fighter
- Behind-the-scenes content
Social Media Buzz
UFC 324 also dominated social media, becoming:
- The #1 most social event across broadcast, cable, and streaming on January 24
- The most social Paramount+ exclusive telecast ever
- The top trending topic worldwide on X for six straight hours
- With over 186K mentions, up 127% from UFC 323
The marketing campaign leveraged the “Paramount One” strategy, combining assets from CBS, Paramount’s hit shows like Landman, and cross-network synergy to drive maximum awareness and reach.
What’s Next: UFC 325 Live from Sydney
Up next is UFC 325: Volkanovski vs. Lopes II, streaming live Saturday, Jan. 31, from Sydney, Australia, exclusively on Paramount+. Main card coverage begins at 9 PM ET / 6 PM PT.
