Warner Bros. is going all in on The Flash as the largest merchandise campaign for DC’s Scarlet Speedster is launching ahead of the release of the movie in June.
The details include Warner Bros. Discovery Global Consumer Products and DC are set to electrify the multiverse with a massive global merchandise collection inspired by Warner Bros. Pictures’ highly anticipated The Flash.
All-new products across numerous categories give fans around the world a taste of the epic story that will unfold when the film releases in North America on June 16, 2023 and internationally beginning June 14. Including toys and collectibles from global partners like Mattel, Funko, Spin Master, and McFarlane Toys, costumes by Rubies and new footwear from PUMA designed by BAIT, the collection offers something for fans of all ages in every timeline. Warner Bros. Discovery’s DC Shop will also debut a host of exclusives for fans before they race to theaters this summer.
“DC’s The Flash starring in his first-ever feature film calls for a robust collection that celebrates a once-in-a-lifetime event: The Flash, Batman and Supergirl appearing in the same live-action film,” said Pam Lifford, President, Warner Bros. Discovery Global Brands and Experiences. “Alongside renowned partners from around the world, we’ve developed a cross-category line that commemorates this Multiverse-breaking adventure.”
WBDGCP’s The Flash collection is as expansive as the DC Multiverse, featuring unique products in every major market around the world. Highlights include:
Toys & Collectibles: Mattel’s Supergirl Barbie Doll™ radiates the power and strength of DC Super Hero Kara Zor-El and features Supergirl’s iconic red and blue suit with the legendary S-Shield boldly displayed (Ages: 6+, presale April 17.)
Become the fastest kid on earth with Spin Master’s The Flash Speed Force Runner, an electronic shin guard that projects lights and sounds (Ages: 3+). The Flash Hero Set includes a light-up helmet and lightning bolt ring (Ages: 4+). The limited edition 1989 Batmobile™ RC has dynamic light-up headlights and water-activated smoke effects. The included 360 Batcave™ Display Base even rotates (Ages: 14+). Take “The Flash” adventures to new heights with Target’s exclusive Batman and Batwing Set with a 12-inch Batman action figure and 27-inch wide Batwing Vehicle (Ages: 3+). From Just Play, “The Flash” Small Plush Bundle features the Scarlet Speedster, Batman and Supergirl 7-inch soft toys (Ages 3+).
Collectible manufacturer McFarlane Toys has released incredibly detailed and in-scale Batmobile, Batwing and Batcycle vehicles (Ages: 14+). Batman, Supergirl, The Flash and more 7” scale figures are also available, as well as statues from DC Direct and DC Multiverse. Funko’s Pop! collection includes The Flash, Wonder Woman, General Zod, Barry Allen, Young Barry Allen, Supergirl, Iris West, and Batman, as well as a range of Funko exclusives.
Kids Fashion & Accessories: Be cool for back-to-school with Accessory Innovations’five-piece, 16” Backpack Set (available in June). Save the future and the past with Bioworld’s apparel collection including backpacks, sling bags, and snapback hats. Rubies brings the iconic heroes of “The Flash” to life with a full range of officially licensed costumes and accessories.
Fashion, Footwear & Accessories: Warner Bros. Discovery’s own DC Shop has all-new, exclusive apparel and home goods available now. New items releasing April 24th include The Flash Suit Ring by Salesone and an extended collection of apparel for The Flash including Batman and Supergirl.
The new offerings include previously announced exclusive apparel, including the 47 Brand Multiverse hat featuring an embroidered design inspired by the partnership between The Flash and Batman in the new film. In addition to featuring items from major licensees McFarlane Toys and Funko, DC Shop is the one-stop shop for fans of The Flash, with additional product drops to follow in anticipation for the film.
Coming in June, PUMA with products designed by BAIT, will release a new take on PUMA’s RS-X shoe inspired by the Fastest Man Alive. Additional details will be announced soon.
BoxLunch enters the multiverse with their new collection inspired by The Flash! This 21-piece assortment features apparel, accessories, and more, all inspired by The Flash, Batman, and more DC favorites.
Jewelry from Salesone includes a variety of items paying tribute to The Flash’s signature lightning bolt emblem. Featuring rings, earrings, pins and necklaces, the collection is available at retailers including Hot Topic, EB Games and Amazon. A GameStop and EB Games exclusive box set, limited to 10K individually numbered units, includes a pin inspired by The Flash’s lightning bolt chest plate and a ring that hides the speedster’s costume ($10-$75).
Home Goods: Trevco’s home collection includes a cozy blanket and coordinated drinkware decked out with “The Flash” imagery. Monogram offers a new 3D Foam Bag Clip Series Blind Bag collection featuring 11 character designs (Hot Topic). Hallmark’s “The Flash” Keepsake Ornament captures The Fastest Man Alive in mid-sprint (Available July 15).
Trend Setters Ltd.’s KNEXAGON Wood Prints contain a unique set of artwork that looks great standing on desktops or hanging on walls. MightyPrint Wall Art prints, as strong as Barry Allen’s alter ego, are resistant to bending, tearing and fading and heat-sensitive Morphing Mugs reveal artwork when holding hot liquid. Trends International’s premium posters and framed prints are available with a variety of framing and mounting options.
Publishing: “The Flash: The Official Visual Companion: The Scarlet Speedster from Page to Screen,” from Insight Editions, takes readers to the cinematic world of “The Flash” with its comprehensive collection of stunning images, behind-the-scenes stories, and interviews (Available June, for pre-order now, $34.99).
International: “The Flash” licensing program is picking up speed across Europe, the Middle East and Africa with a wide range of pan-regional and local deals across all key categories.
Signed toy partners include Spin Master who launch a line-up of action figures, vehicles and role play toys with key retail accounts including Smyths Toys in the UK and Ireland and Amazon UK and France. Fan favorite pop culture specialists Funko has extended its DC offering with a POP Movies collection of The Flash collectible figures which are available to buy now at FunkoEurope.com. McFarlane Toys completes the European toy offering with 7” collectible action figures of The Flash aimed at adult fans and DC devotees.
The gifting category is led by Pyramid International who present a deep range of posters, mugs and stationery, plus Paladone for novelty gifts and hydration products and Abysse (France) with a diverse range that includes computer accessories and peripherals. Online interior and Scandinavian design specialist Desenio launch a selection of posters whilst Montegrappa has luxury collectibles covered with a limited-edition handwriting set available to buy at selected retailers across the region including Harrods (UK), Selfridges (UK), Point Plume (France) and the Montegrappa Boutique (UAE).
Fashion licensees include Puma (GAS) for footwear, Park London for apparel and accessories and H&M for children’s dress up. Spreadshirt will allow fans to tap into the trend for print-on-demand with t-shirts, posters and mugs leading its offering and KNCO (France) is on board with a range of nine spectacle frames from kids. Additionally, partners have already started to explore the long-term potential of The Flash with OVS in Italy set to launch a range of The Flash t-shirts in June and fashion giant ASOS confirmed to launch a themed apparel collection for Autumn Winter 2023.
In Mexico, Fotorama will launch a line of The Flash-themed backpacks. Novelty Corp will have a lenticular puzzle, while Grupo Ruz will have a line of toys and Grupo Rev will release costumes inspired by the film. Carl’s Jr. Kids Meals will also feature exclusive figures of The Flash, Batman and Supergirl. Movie theater exclusives include Cinemex’scollectible glasses, and Cinépolis’ popcorn dispensers with integrated lights. Máscara de Látex, Óptima Collection, Epicland and Aurimoda will offer special apparel. Siglo XXI will launch a series of products for children and adults that can be found in department stores, including cups, thermoses and a lunch box. Cross merchandising programs, featuring special exhibitions, inspired by the film will be available in Liverpool, Chedraui, Soriana and Chedraui stores nationwide in July.
In Chile, Fashions Park will be releasing a fashion apparel line in May. In Argentina, Children’s Toy partner Caffaro Hnos. has released “The Flash” puzzles and board games. Home goods and collectibles are now offered through PPR Solutions SRL. Fashion partners Maria Alejandra Gonzalez and Lukeman S.A. will be developing clothing/apparel line and shoes, with July release dates.
In Peru, Textiles Arval will release a line of apparel and Grupo Orlando has released pet products. In Ecuador clothing apparel partner Grupo Mantra has also developed a clothing line and Noperti will also release a bedding line. Also in Ecuador, Banco del Austro will be releasing The Flash debit and credit cards.
In Colombia, Ecuador and Central America Jagi Industry hats will be available. Also in Central America, St Jack’s have released an apparel line and Blue Marble will develop paper goods. Kokorico will be developing a QSR program. In Colombia, Ecuador, Central America, and Peru longtime partner Maquila will have a collection of t-shirts; and well-known artist Marcelo Wong will be developing a line of collectible The Flash sculptures in these same territories.
In Brazil, fans will enjoy numerous categories including new collectibles by Sunny, decoration pieces by Zona Criativa, and stationery by Luxcel and São Domingos. Apparel will be available from the official DC Store in Brazil, C&A, FanLAB by Riachuelo, Piticas and HAVAN department stores. Dois Cunhados will also offer a healthy and practical option with “The Flash” apples for speedsters requiring energy, while socks by Altomaxand flip flops by Havaianas will offer speedsters comfort on their feet.
In Australia, Zing Pop Culture’s brand new and Zing Exclusive “The Flash” range has fans racing to stores faster than lightning! This range will be available from 13 June. Zing Pop Culture is Australia’s #1 destination for collectibles, homewares, apparel and gifts for all things Pop Culture. This heroic range of products – which includes PJ’s, bed set, apparel, wallet, collectible pins and more – can be purchased online at Zing Pop Culture and in stores across Australia. ($9 – $89 AUD). Kmart Australia will be celebrating the film release with an iconic wardrobe essential Men’s Tee from Caprice featuring The Flash. Available online at Kmart Australia and in stores across Australia from April.($18 AUD)
New Zealand Mint (NZM) leads the way with innovative, pure silver and gold collectible coins for fans around the world. NZM will release a collection of limited-edition legal tender coins featuring the iconic speedster in celebration of the film, available globally online at New Zealand Mint from 16 May. The range also travels back in time, with a coin featuring our Caped Crusader BATMAN™ and his Batmobile as seen in the 1989 film, Batman. A truly unique collectible! ($109-$209US)
In Southeast Asia, Matahari’s T-Zone range has a range of teen and YA t-shirts on sale at its stores in Indonesia. In the Philippines, fashion apparel retailer Petrol has introduced a full range of tees aimed at teens and young adults. Goldwing is also creating an apparel series for sale at Robinsons, while Reinfore will make its range available through SM Retail. Vietnamese fashion footwear company, Bitis, will soon release a range of shoes for kids.
In Japan, Shochiku is creating a line of branded accessories including key chains, stickers, pins and apparel for sale online and as in-theater concessions. More products from other partners in other categories will be announced shortly.
About The Flash
Directed by Andy Muschietti, The Flash features Barry Allen traveling back in time in order to change events of the past. But when his attempt to save his family inadvertently alters the future, Barry becomes trapped in a reality in which General Zod has returned, threatening annihilation, and there are no Super Heroes to help. That is, unless Barry can coax a very different Batman out of retirement and rescue an imprisoned Kryptonian…albeit not the one he’s looking for. Ultimately, to save the world that he is in and return to the future that he knows, Barry’s only hope is to race for his life. But will making the ultimate sacrifice be enough to reset the universe?
The Flash is produced by Barbara Muschietti and Michael Disco. The screenplay is by Christina Hodson, with a screen story by John Francis Daley & Jonathan Goldstein and Joby Harold, based on characters from DC. Warner Bros. Pictures presents a Double Dream/a Disco Factory production of an Andy Muschietti film, “The Flash.”
