A new report continues to sound the alarm on Supergirl, warning that the upcoming DC Studios movie needs to reach beyond James Gunn’s small hardcore DCU fanboy audience when it hits theaters in June.
In its summer box office preview, much like Puck News, Deadline brought up Supergirl, pointing to a group of June releases that still have work to do with general audiences.
As we previously went over, that also includes Masters of the Universe, and Steven Spielberg’s Disclosure Day.
Deadline says those June releases “need more stickiness” and “a true expansion beyond the core demos” they were greenlit for.
Deadline Says Supergirl Needs To Expand Beyond Core Fans
Deadline notes that the campaigns for these movies are not in full swing yet, so there is still time for the studios to make their case.
That said, Supergirl being included in this warning is notable.
The outlet says both Masters of the Universe and Supergirl have been given strong creative pushes for their reinventions.
Supergirl is directed by Craig Gillespie, known for I, Tonya and Cruella, while Masters of the Universe has Bumblebee director Travis Knight.
But Deadline also points out the problem: both are older IPs that failed to work on the big screen in their previous 1980s versions.
For Supergirl, that means DC Studios has to sell this as more than another comic book movie aimed at Gunn’s small DCU fanbase.
Previous audience awareness tracking for Masters of the Universe was also low; Supergirl‘s numbers are yet to be released, but are likely similar.
Follows Earlier $200M Loss Concern
The Deadline report comes after previous concerns that Supergirl could be facing a major financial problem if it fails to break out.
As previously covered, the movie may need a big box office run to avoid serious losses, with our estimate suggesting a potential $200 million problem if audiences don’t show up.
That is why the “stickiness” comment stands out.
Supergirl can’t just appeal to hardcore DCU fans, James Gunn supporters, or viewers already invested in the new DCU.
It needs casual moviegoers, younger audiences, older fans, the international markets that stayed away from Gunn’s Superman — and women who have avoided female-driven comic book movies like the plague.
The film gets released June 26, 2026, starring Milly Alock.
