UPDATE: The demand is now official — Deadline reports Brand New Day has posted the best first-day presales of any film in five years, the best of 2026 so far. That tracks with early reports of the July 29 Amazon Prime Early Access screenings filling up fast, some listed as half full or sold out within hours of going live. The new trailer is also out. One format note: Brand New Day won’t be playing in IMAX — Christopher Nolan’s The Odyssey holds an exclusive IMAX run through Spider-Man’s opening — so the movie is leaning on other premium formats instead, including the new “Shot for ScreenX.”
“Wake up. It’s a Brand New Day.” Tickets for Spider-Man: Brand New Day are officially on sale now, the film’s official account confirmed, and the on-sale comes with a release schedule that gives fans several ways to see it early, starting days before the wide opening.
Check out the movie theater merch and new posters below.
The Full Spider-Man: Brand New Day Release Schedule
Here’s how the rollout breaks down ahead of the July 31 wide release:
- Wednesday, July 29 — Amazon Prime Early Access screenings: Prime members can see the film two days early in select theaters nationwide, booked through Fandango.
- Thursday, July 30 — Thursday previews: The traditional Thursday-night preview screenings kick off ahead of the Friday opening.
- Premium large formats: Brand New Day is launching CJ 4DPlex’s new “Shot for ScreenX” format, with select scenes expanding onto the auditorium’s side walls for a 270-degree panoramic view — footage the studio shot specifically for ScreenX on set. It’ll also be in Dolby and other premium formats, but not IMAX, which is locked up by Christopher Nolan’s The Odyssey through its exclusive run. Here’s why.
- Friday, July 31 — Wide opening: Brand New Day opens everywhere.
The on-sale follows through on the date Tom Holland himself confirmed in a video message, with the June 17 window arriving right on schedule.
Tickets Cap A Massive Week For The Movie
The ticket launch is the centerpiece of a stacked few days. Samsung just officially confirmed its partnership and brought Ned’s in-movie Spidey Tracker to life, Sony is holding its Global Fan Event in Amsterdam, and a new trailer is expected to debut alongside it all.
It all builds toward a movie Holland has called a detective-style mystery built around a villain even Spider-Man can’t see — the same hidden threat Sony’s official synopsis has been teasing.
Spider-Man: Brand New Day Release Info
For everything we know about the movie — cast, villains, plot leaks, and release details — check our Spider-Man: Brand New Day guide. Spider-Man: Brand New Day swings into theaters July 31, 2026, directed by Destin Daniel Cretton and starring Tom Holland as Peter Parker.
