Disney Pixar’s woke Elemental bombs big time at the box office and is the worst opening of all time for a Pixar movie, thus proving how damaged both the Disney and Pixar brands are.
Families chose to avoid Elemental, which features Pixar’s first non-binary character, as the movie only opened to $29 million. The flick joins last year’s woke Lightyear which also bombed as well as Disney’s secret gay Strange World animated movie.
Elemental is said to feature talks about racism and xenophobia and introduces a non-binary character who uses they/them pronouns.
The official description for the movie offers: Set in Element City, where Fire-, Water-, Earth- and Air-residents live together, Elemental introduces Ember, a tough, quick-witted and fiery young woman, whose friendship with a fun, sappy, go-with-the-flow guy named Wade challenges her beliefs about the world they live in.
Elemental bombing is in stark comparison to the recent Super Mario Bros. animated movie starring Chris Pratt which has made over $1.3 billion at the box office. So Super Mario Bros. proves there is a big audience out there for animated movies and movies done well.
Disney has since announced they are scrapping plans for more Lightyear-type animated movies and are going back to the original brand that made Pixar so popular as Bob Iger has announced Toy Story 5 with both Tom Hanks and Tim Allen who weren’t asked to do Lightyear. Additional animated films are also announced for Frozen 3 and Zootopia 2.
#GoWokeGoBroke #Disney #Woke #Elemental pic.twitter.com/cmgBqOwHew
— Lee (@Jedite0X) June 18, 2023
“One of the worst openings in studio history”….parents are tired of the woke agenda being pushed on our kids in tv and films!
— BRAVE BOOKS (@BraveBooksUS) June 20, 2023
Hopefully they are feeling our absence… as more parents refuse to support corporations that want to push this on our kids. #pixar #woke #elemental… pic.twitter.com/TnfgiKwM7y
PIXAR is a DEAD Brand! Elemental is just a symptom of Woke,ESG,CEI, & DEI Priorities that leave no room for compelling storytelling. Let alone FAMILY Entertainment. Disney is No Longer For Families.https://t.co/54igExr99Z@FandomCollectiv #PixarFlop
— Culture Casino (@CultureCasino) June 20, 2023
Damn. Lightyear, Strange World, TLM, Elemental. Indy next. Go woke, go broke.
— NNoyingFam (@NNoyingFam) June 17, 2023
New Disney movie Elemental has its first non-binary character & is referred to as they/them in the film. And you guessed it? The movie has completely bombed. Iger is there & you can guarantee he won’t continue losing money because his entire art dept is filled w/woke leftists.
— Adam Page (Not The Wrestler) (@AdamPage85) June 19, 2023
“At the domestic box office, “Elemental” flopped with $25.9 million, landing by far the worst start in Pixar’s history.”
— Cody Libolt 🗽 (@CodyLibolt) June 19, 2023
That looks like a vote of no-confidence against woke, kid-grooming entertainment companies.https://t.co/9dDQNUCesd
