Tom Brevoort is wrong about Marvel Fans.
Tom Brevoort says he would rather make Marvel fans angry than indifferent.
He’s wrong.
Angry fans don’t stay angry forever. They leave.
Marvel Cosmic proves it. Twenty years ago, Marvel had real momentum with Annihilation, Nova, and Guardians of the Galaxy. Fans supported the line because the books were good and sales were there.
Marvel then threw it away.
The company ditched what worked, chased movie synergy, changed the tone, and pushed aside the fanbase that built Marvel Cosmic into a success. A lot of those readers got mad. Marvel didn’t care.
Now look at Imperial.
Marvel’s latest Cosmic relaunch already fizzled, with books getting canceled and the line falling apart almost right out of the gate. That’s what happens when you drive off your core fans and expect them to come back anyway.
Brevoort is confusing backlash with engagement. A loud reaction on social media doesn’t mean readers are still invested. It often means the opposite. People complain for a while, then stop buying.
Marvel Cosmic fans already sent that message.
They got angry.
Then we left.
