Warner Bros. Discovery has rolled out a global line of Superman-themed merchandise ahead of the new Superman movie, set to release July 11, 2025. The products support DC Studios’ first feature in the rebooted DCU, written and directed by James Gunn.
The collection covers everything from toys and fashion to home goods and pet accessories, with over 100 licensing partners participating.
Toys & Collectibles
Fans will find figures, plushes, and playsets inspired by Superman. Highlights include:
- Spin Master: Flying Krypto and Kaiju Slime Battle Set
- Mattel Imaginext: Superman Kaiju Clash
- McFarlane Toys: Characters from the new film
- Funko: Pop! figures for Superman, Lois Lane, Lex Luthor, and more
- Squishmallows & Jazwares: Superman-themed plushes
- S.H.Figuarts (Bandai): New Superman action figure coming soon
- Build-A-Bear: Superman costume bear
Apparel, Accessories & Footwear
Brands are releasing Superman gear for all ages, including:
- Fossil, Accutime, Alex and Ani: Watches and jewelry
- Manly Bands, Enso Rings, Loungefly, Lids, New Era: Accessories and headwear
- Reebok x Superman (Walmart Canada): Graphic tees, hoodies, joggers
- Lucky Brand, GAP, Hot Topic, BoxLunch: Fashion lines featuring classic and film-inspired Superman designs
- George Hats, PSD Underwear, Komar, RSVLTS, Heroes & Villains: Expanded clothing ranges
Publishing
Superman fans will get new books, including:
- Welcome to Metropolis: The Prequel Junior Novel (Random House)
- Krypto: Hero In Training (Little Golden Book)
- Superman: The Art and Making of the Film (Abrams)
- Updated Superman: The Definitive History (Insight Editions)
Home & Lifestyle
Products bring Superman to the kitchen, office, and more:
- Ferris Wheel Press: Fountain pen and ink collection
- Paladone, Dalstrong, Hallmark, Monogram, Homesick: Decor, lighting, and themed kitchenware
- Open Road Brands: Indoor and outdoor wall signs
- Pottery Barn Kids: Back-to-school gear
- Kyte Baby, Bums & Roses, Posh Peanut: Infant apparel and accessories
For Pets
Krypto’s debut means pet gear is in focus:
- DC Shop: Leashes, bowls, collars
- Pets + People, Sassy Woof: Toys and apparel
- Rubies: Krypto cape and collar
Costumes
Rubies is releasing film-inspired costumes for Superman, Mister Terrific, Hawkgirl, and Green Lantern Guy Gardner in both kids and adult sizes.
Food & Beauty
- Keebler: Superman Fudge Stripes cookies with Strong Berry flavor
- House of Sillage: A new Superman fragrance inspired by strength and confidence
The Film
Superman stars David Corenswet as Clark Kent, Rachel Brosnahan as Lois Lane, and Nicholas Hoult as Lex Luthor. The film hits U.S. theaters July 11 and opens internationally on July 9.
Directed by James Gunn and produced by Gunn and Peter Safran, the movie serves as the launch point for the new DCU. Supporting cast includes Nathan Fillion, Isabela Merced, Edi Gathegi, and more.
