Mattel is going all-in on Masters of the Universe ahead of the live-action movie release this summer.
The company announced a global rollout tied to the upcoming film from Amazon MGM Studios and Mattel Studios, with the first wave hitting stores starting April 25, 2026.
The launch spans toys, collectibles, apparel, publishing, accessories, games, and more, with additional releases planned throughout 2026 and into 2027.
Mattel rolls out major Masters of the Universe line
Mattel says the new product push is inspired directly by the live-action movie and will include multiple categories built around the franchise.
Among the first items announced are new Masters of the Universe action figures, including a Kids Core line, a Chronicles Collector line, and Origins-style versions of characters from the movie.
Mattel is also releasing Barbie Signature dolls based on He-Man and Teela, along with movie-themed products from partners including Funko, Goodr, Hot Wheels, Mattel Brick Shop, and UNO.
The Hot Wheels tie-in will feature He-Man and Skeletor as drivers of 1:64 scale cars, while the Mattel Brick Shop set includes a buildable Snake Mountain Lair with 12 NanoWorld figures. UNO is also getting a themed deck with a special Sword of Power rule.
More products are coming beyond toys
Mattel says the rollout is much bigger than just action figures.
The company confirmed more than 70 partners worldwide are involved across apparel, accessories, publishing, and collectibles. That list includes names such as Bioworld, BoxLunch, Factory Entertainment, Fanattik, Hot Topic, Mondo, Prime 1 Studio, Rubies II, Spirit Halloween, Zumiez, and more.
Mattel had already announced a separate Masters of the Universe publishing program for 2026. That slate includes a young adult Teela novel, a junior retelling, a graphic novel set in the movie universe, and an art book.
Along with the recently announced action figures inspired by the characters in the live-action movie, Mattel is also releasing a world of toys and products celebrating the feature film including:
- “Masters of the Universe” Action Figures: Mattel’s “Masters of the Universe” action figures inspired by the movie include a new Kids Core line, Chronicles Collector line, and Origins stylization of fan-favorite characters from the film.
- “Masters of the Universe” Barbie®: He-Man® and Teela® join the Barbie® Signature collection, by the Power of Grayskull™ and ready to defend the palace of Eternos. Each doll stands tall in themed battle gear and includes premium packaging.
- “Masters of the Universe” Funko: Pop! Vinyl Figures including characters from “Masters of the Universe” like He-Man, Adam, Teela, Man-At-Arms®, Skeletor®, and more.
- “Masters of the Universe” Goodr: Sunglasses inspired by the hero and villain from “Masters of the Universe,” He-Man and Skeletor.
- “Masters of the Universe” Hot Wheels®: He-Man® and Skeletor® continue their fierce battle for Eternia. Set to speed their way to victory, they come head-to-head as drivers of iconic 1:64th scale Hot Wheels® original die-cast cars, featuring authentic character-inspired designs.
- “Masters of the Universe” Mattel Brick Shop™: Buildable Snake Mountain Lair featuring lava burst special parts and 12 NanoWorld™ Figures to recreate or display battle scenes from the movie.
Mattel is treating Masters of the Universe like a major franchise launch
The size of the rollout makes it clear Mattel sees Masters of the Universe as more than just another movie tie-in.
Nick Karamanos, Mattel’s senior vice president of Action Figures, Preschool & In-Licensing, said the company built a cross-category line with Amazon MGM Studios that is meant to honor the brand’s legacy while also introducing it to a new generation through toys, games, and premium fan experiences.
That also lines up with how the movie has been positioned so far. Mattel and Amazon previously confirmed the film gets a theatrical release in the U.S. on June 5, 2026, with Amazon MGM Studios handling domestic distribution and Sony Pictures International Releasing handling international rollout.
Masters of the Universe release details
The live-action Masters of the Universe opens in U.S. theaters on June 5, 2026.
The film is directed by Travis Knight. Nicholas Galitzine stars as Prince Adam/He-Man, with Jared Leto as Skeletor, Idris Elba as Duncan/Man-At-Arms, Camila Mendes as Teela, Alison Brie as Evil-Lyn, Morena Baccarin as the Sorceress, James Purefoy as King Randor, Charlotte Riley as Queen Marlena, Jóhannes Haukur Jóhannesson as Malcolm/Fisto, and Kristen Wiig voicing Roboto.
Amazon says the story follows Adam returning to Eternia after being separated for 15 years, where he finds the planet under Skeletor’s rule and must embrace his destiny as He-Man.
