Hasbro has revealed figures for the new Star Wars Forces of Destiny animated series.
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Star Wars Forces of Destiny will also be supported by global product extensions, including books, apparel, bedding, and toys – including the new line of ‘Adventure Figures’ created by Hasbro, which bridges the gap between traditional action figures and dolls. Each individually designed figure features dynamic action, like Rey swinging her lightsaber, along with multiple points of articulation to help recreate the characters’ adventures and heroic moments with different poses.
“From Princess Leia to Sabine Wren, Star Wars heroines are unique, and we wanted to represent that in the product line for Star Wars Forces of Destiny,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “The result is the creation of our new ‘Adventure Figures’ that celebrate the power and stories of these incredible characters and allow kids to recreate their most heroic moments at home.”
The 11-inch figures will depict characters including Rey, Jyn Erso, Princess Leia, Sabine Wren, plus loveable sidekicks and epic villains like BB-8, Chewbacca, Kylo Ren and many more. Hasbro is also rolling out Star Wars Forces of Destiny role play and accessories—from Rey’s Extendable Staff, to a new, electronic Jedi Power Lightsaber, which are part of their Star Wars Bladebuilders system.
Adds John Frascotti, President of Hasbro: “As the Star Wars fan base has broadened over the last 40 years, we have continued to add new and exciting play experiences to the Star Wars brand, to engage fans across generations. We’ve worked closely with Disney to bring the storytelling from Star Wars Forces of Destiny to life through this innovative toy line to help connect with new audiences as well as appeal to existing fans.”