Following the recent deal with Alliance Entertainment falling through, Diamond Comic Distributors has been acquired by Universal Distribution LLC and Ad Populum.
The announcement came Friday, which follows months of uncertainty, bankruptcy, and legal troubles.
Who bought what?
Per the official announcement, Diamond Comic Distributors (a Canadian distributor) has acquired the assets of Alliance Game Distributors.
Ad Populum (brand management and distribution company behind major names like NECA, Rubies, WizKids, Kidrobot, and Party City) has acquired the assets of Diamond Comic Distributors, Diamond Book Distributors, Diamond Select Toys & Collectibles, Collectible Grading Authority, and other related assets.
Diamond UK remains separate from this sale process.
What Diamond says
Diamond’s Chief Restructuring Officer, Robert Gorin, said the company is confident in the new ownership and believes that publishers, retailers, and fans are “in good hands” under Universal and Ad Populum.
“We are pleased that this transaction has been completed and are confident that the publishers and retailers Diamond partnered with, our employees, and comic and games fans are in good hands with Universal and Ad Populum,” said Gorin.
What Universal says
Angelo Exarhakos, President and CEO of Universal, called the acquisition of Alliance a significant step forward. He cited improved operations and stronger relationships with publishers and retailers as key benefits.
“We are thrilled to officially welcome Alliance into the Universal Distribution family. This acquisition marks a transformative step forward in our mission to deliver exceptional service and value to retailers and publishers across North America. By combining Alliance’s respected legacy and expansive network with Universal’s operational strengths and innovation-driven approach, we are poised to elevate the distribution experience across the industry. We look forward to building on the trusted relationships Alliance has cultivated and continuing to support the growth and vibrancy of the hobby gaming community,” said Exarhakos.
What Ad Populum says
Joel Weinshanker, Managing Director of Ad Populum, reflected on Diamond’s legacy and his personal connection to the brand. He said the company is looking forward to taking Diamond into its next phase with stronger sales, marketing, and distribution efforts.
“Ever since I was young, I’ll never forget walking through the front door of my neighborhood shop and spotting those iconic Diamond Comic boxes, each one opening to reveal my dreams and ambitions,” said Weinshanker. “We’re incredibly excited to build on Diamond’s remarkable legacy by bringing Ad Populum’s best-in-class sales, marketing, and distribution to the next chapter.”
