General Mills Partners with DC’s Custom Creative Studio + Advertising Team for New Cereal Box Artwork and Original Comics
DC Entertainment’s Custom Creative Studio + Advertising team is bringing Superman, Batman, Wonder Woman and the rest of the Justice League to the cereal aisle through a new partnership with General Mills featuring six Big G cereals. The new promotion features an all-star line-up of comic talent, bringing Big G characters to life dressed as members of the Justice League on the cereal box covers, including:
• Honey Nut Cheerios’ BuzzBee as BATMAN with art by Dave Johnson
• Lucky Charms’ Lucky the Leprechaun as GREEN LANTERN with art by Joe Quinones
• Cocoa Puffs’ Sonny the Bird as THE FLASH with art by Karl Kerscher
• The Trix Rabbit as SUPERMAN with art by Amanda Conner
• Multi Grain Cheerios featuring WONDER WOMAN on the cover with art by Neal Adams
• Cinnamon Toast Crunch (available exclusively in Family Size) featuring the Crazy Squares as AQUAMAN, CYBORG, and GREEN LANTERN with art by Tony Daniel
DC fans will want to collect all of the cereal boxes to piece together a Justice League five-part mural on the back of each box penciled by Ivan Reis with inks by Joe Prado and colors by Marcelo Maiolo. Plus, each box will include one of four original, custom comic books featuring DC’s Justice League characters. The four original, 24-page comics from DC’s Custom Creative Studio include:
• SUPERMAN: POWER PLAY written by Tony Bedard, penciled by Jerry Ordway
• BATMAN: DARK REFLECTIONS written by Fabian Nicieza, penciled by Rick Leonardi
• WONDER WOMAN: TRUTH HURTS written by Ivan Cohen, penciled by June Brigman
• AQUAMAN: ALIEN JUSTICE written by Tony Bedard, penciled by Tom Grummett
“We’re excited to bring DC’s Justice League to a broad new audience on the cereal aisle with Big G,” stated Kelly Li, DC Custom Creative + Advertising. “This is just another example of how our team can bring top notch comic talent together to tell original stories with DC characters and organically incorporate top tier brands like General Mills.”
DC’s promotion with General Mills is part of a larger, ongoing partnership with Warner Bros. Consumer Products and is the latest innovative campaign from DC’s Custom Creative Studio, following last year’s KFC: THE COLONEL CORPS custom comic receiving critical acclaim and an Ad Age A-List & Creativity Award nomination.
