Following filming Thor: Ragnarok in Australia, Disney has purchased the naming rights to Etihad Stadium in Melbourne, which will see it rebranded under the Marvel banner.
The eight-year deal goes into effect staring September 1 of this year, which will see a complete rebranding of the stadium, a premium Marvel retail store and in addition, the Marvel characters will be a regular part of promotion at the stadium.
“Marvel is a powerhouse in the entertainment industry and one of the most recognized brand names in the world. It is a brand dedicated to audience experiences, which firmly aligns with our vision to create incredible experiences for fans,” MSL CEO Michael Green told Australia’s News 9. “Over 18-years, we have become the world’s busiest multi-purpose stadium. Now, we look forward to a new era of entertainment for the stadium where we will push the envelope and continue to deliver world-class events and fan engagement. This partnership will allow us to take the stadium atmosphere to the next level and create memorable experiences for a vast array of audiences and we look forward to delivering a truly game-changing experience.”
Walt Disney Company Australia managing director Kylie Watson-Wheeler added: “Through (this) partnership with MSL we hope to bring people together and provide them with a unique opportunity to immerse themselves in the Marvel brand.”
News 9 has a video about the announcement, which you can check out at the link above.
