This is a definte blow to Sony’s pocketbooks as it’s learned the #2 film market in the world isn’t going to show the Ghostbusters reboot.
“It’s been confirmed that Ghostbusters won’t be coming to China, because they think it’s not really that attractive to Chinese audiences,” says one Chinese executive. “Most of the Chinese audience didn’t see the first and second movies, so they don’t think there’s much market for it here.”
China has been more instrumental as of late in a lot of movie studios box office success. The Chinese box office saw huge draws for Zootopia ($235.5 million), Warcraft ($221 million) and Captain America: Civil War ($190.4 milion), so Sony is definitely missing out.
It’s said Sony even changed the title of the Ghostbusters reboot to accommodate Chinese audiences (removing “Ghost”); however, that apparently doesn’t matter as Chinese officials have opted to not show the movie.
“Ghostbusters” has a July 15, 2016 release directed by Paul Feig also starring Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, Charles Dance and Michael Kenneth Williams.
Synopsis:
Ghostbusters makes its long-awaited return, rebooted with a cast of hilarious new characters. Thirty years after the beloved original franchise took the world by storm, director Paul Feig brings his fresh take to the supernatural comedy, joined by some of the funniest actors working today – Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, and Chris Hemsworth. This summer, they’re here to save the world.
