Prime Video is set to premiere It’s in the Game: Madden NFL, a four-part docuseries chronicling the rise of the Madden NFL video game franchise, on Sunday, November 26.
The highly anticipated series will debut exclusively on Prime Video in more than 240 countries and territories worldwide, just in time for Thanksgiving week—a fitting tribute to Hall of Fame coach and announcer John Madden.
Watch the trailer below.
Honoring a Football Legend
John Madden’s legacy extends beyond the field and broadcast booth to Thanksgiving traditions, with his iconic turkey leg and turducken celebrations cementing his place in football fans’ hearts.
The series honors Madden’s influence, showcasing how his larger-than-life persona helped create one of the most beloved video game franchises of all time.
From 8-Bit to Global Phenomenon
Madden NFL is a cornerstone of sports gaming, but its journey to success was anything but certain. The docuseries delves into the untold story of its origins, from an ambitious partnership between a football icon and a tech-savvy computer whiz to its evolution into a multi-generational phenomenon.
Featuring never-before-seen footage from EA SPORTS’ archives, It’s in the Game also provides a behind-the-scenes look at the creation of the next generation of the game.
The series captures how the franchise revolutionized not just video gaming but also popular culture, bridging the worlds of sports and technology in an unprecedented way.
Star-Studded Production Team
The docuseries is a collaboration between Prime Video and A+E Factual Studios, with contributions from SMAC Productions, Misher Films, and MTP.
Executive producers include notable names such as Michael Strahan, Constance Schwartz-Morini, and FredAnthony Smith of SMAC Entertainment, along with Kevin Misher and Andy Berman of Misher Films. Directors Nathan Caswell and Jeremiah Zagar bring the story to life with exclusive insights into Madden NFL’s history.
Watch It on Prime Video
Madden NFL: It’s in the Game premieres November 26 on Prime Video, available to Prime members as part of their subscription. Dive into the legacy of a game that changed the industry and celebrates the enduring impact of John Madden.
Watch the It’s in the Game: Madden NFL trailer:
