Via Fox News, Disney removed the woke terms “diversity,” “inclusion,” and “DEI” from its 2025 Form 10-K filing, marking the first time since 2019 the company has omitted the language from its annual business report. The filing appeared after its recent Q4 meeting.
In last year’s report, Disney included a full DEI section outlining goals to support underrepresented creatives and more than 100 employee-led groups. None of that language appears in the 2025 filing. “Equity” shows up only in a financial sense.
DEI Programs Quietly Removed
Earlier this year, Disney also removed references to its “Reimagine Tomorrow” and “The Disney Look” initiatives from SEC filings.
The Reimagine Tomorrow program previously drew attention when a company executive discussed pushing a “not-at-all-secret gay agenda” in animation.
Shareholders Still Support Equality Index
Despite the shift in filings, Disney shareholders voted in March to continue participation in the Human Rights Campaign’s corporate equality index, where Disney earned a score of 100 this year.
“Belonging” Replaces “Diversity”
Business Insider reported that Disney held its first “Global Belonging Week” last month, using new language focused on “belonging” and “inclusion” without mentioning “diversity,” signaling a continued repositioning of how Disney presents its internal culture.
What This Means
Disney’s removal of DEI language shows a clear pivot in how the company presents itself publicly, especially in the wake of political and cultural shifts tied to the Trump administration’s return to power and the larger national pushback against corporate DEI programs.
Over the last year, Disney has been quietly scaling back its diversity-focused branding, cutting DEI programs from filings, and replacing the language with softer terms like “belonging.”
The change signals a strategic effort to reposition the company, reduce political heat, and appeal to a broader consumer base after several years of cultural backlash and declining stock performance.
While Disney still participates in metrics like the Human Rights Campaign equality index, the company is visibly distancing itself from the DEI framing that defined much of its recent corporate identity.
