And it’s a big win for Marvel Rivals, the video game which sports comic-accurate characters, sexy costumes, and overall fun. Maybe Marvel Comics, the MCU, and Kevin Feige could learn a thing or two?
While Disney has confirmed Feige’s Captain America: Brave New World has flopped big time (and Snow White), in its quarterly investors report released on Wednesday, Disney gushes about the Marvel Rivals game.
Marvel Rivals Highlighted as Key Revenue Driver
In its “Experiences” section under “Consumer Products,” Disney name-drops Marvel Rivals:
The increase in operating income at consumer products was due to higher licensing revenue, including a benefit from the release of the licensed game, Marvel Rivals.
Marvel Rivals Boosts Disney’s Bottom Line
What Disney’s latest quarterly earnings report confirms is that the licensed video game Marvel Rivals provided a noticeable boost to Consumer Products revenue, helping offset weaker performance in other divisions.
Thanks in part to Marvel Rivals, Consumer Products operating income rose 14% year-over-year, from $387 million to $443 million.
Disney directly credits part of this increase to licensing revenue from Marvel Rivals (see the mention above).
This means Marvel Rivals is generating meaningful financial returns for Disney, obviously meaning the game is a big success, which is notable as it follows massive bombs for Disney in gaming, including the recently failed Marvel’s Avengers video game centering on Ms. Marvel.
