DC is heading to Comic-Con International: San Diego with a packed schedule and a throwback-themed booth as it kicks off the countdown to its 100th anniversary. Fans can find the DC Booth (#4544) on the show floor from July 23 to July 27, where DC will celebrate its early years and preview what’s coming next.
DC Booth Brings the 1940s to Comic-Con
DC is re-creating a 1940s-inspired newsstand at Comic-Con, giving away a Daily Planet newspaper with classic comic ads and sneak peeks at new comics. This marks the first year of DC’s decade-long celebration of its first century, starting with the 1935-1945 era. The booth highlights Superman, Batman, and Wonder Woman, DC’s original heroes.
The booth also features collaborations with DC Worlds Collide, Progressive, Milk-Bone, and Fortnite. Fans can expect limited-edition collectibles and interactive displays. Guide Dogs of America will be on hand with caped service dogs for meet-and-greets.
Jim Lee and DC Creators Host Panels and Signings
DC’s publishing panels will announce upcoming stories as part of its “DC All In” campaign. Jim Lee hosts his “Jim Lee & Friends” panel Saturday at 5:15 PM. Other panels focus on Superman, Gotham City, and the animated Batman Azteca movie. HBO Max’s Peacemaker Season Two will also be featured with a cast panel and trailer debut.
Creators attending Comic-Con include Jim Lee, Scott Snyder, Joshua Williamson, Tom King, and Mark Waid. The DC Booth will host signings with these and other writers and artists.
First-to-Market Comics and DC Shop Exclusives
Fans can buy limited-edition foil variants and exclusive comics like:
- Absolute Batman #1, Superman #1, and Wonder Woman #1
- A Superman x Fortnite foil variant
- Justice League vs. Godzilla vs. Kong #1 “Titan Sized Special”
The DC Shop will sell collectibles and apparel including a “Legends Forever” hoodie, Peacemaker Season Two gear, and Superman-themed pet items.
Interactive Gaming and Brand Activations
DC Worlds Collide
DC Worlds Collide lets players build teams of heroes and villains to battle the Crime Syndicate. Fans demoing the game get exclusive posters.
Fortnite at DC Booth
For the first time, fans can play Fortnite Blitz Royale at the DC Booth. A special Superman x Fortnite poster by Jim Lee will be available. DC will also stream the Fortnite gameplay on Twitch and YouTube.
Progressive’s Action Comics Activation
Progressive is offering an Action Comics #1 photo op and a reprint featuring Flo and Jamie on the iconic cover.
Superman and Krypto Comic
Milk-Bone is releasing a Comic-Con exclusive Superman and Krypto comic. Fans who buy a special Milk-Bone box get the comic and can take photos with a giant Krypto cover display.
Major Comic-Con Panels
Key panels include:
- DC All In: What’s Next: Announcements on Absolute Batman, Superman, and more.
- Metropolis and Beyond: Superman-focused panel with top DC writers.
- Gotham City: Batman creators discuss the Dark Knight’s future.
- Peacemaker Season Two: James Gunn and John Cena debut the new trailer.
- Jim Lee & Friends: Surprise guests join Jim Lee for DC news and reveals.
Bonus Experiences at the Booth
Attendees can meet DC’s community team, grab an exclusive Discord poster, and play a Joker-themed trivia game in the evenings. On Sunday, Guide Dogs of America hosts a special event with their caped canines.
DC Partners Bring Exclusive Collectibles
McFarlane Toys is releasing limited Batman-Superman Fusion collectibles. Funko and Mondo will also offer SDCC-exclusive DC figures, including Kingdom Come Batman and Azrael from Knightfall.
Final Thoughts
DC’s Comic-Con presence blends nostalgia with new stories and collectibles. With panels, games, and first-look merchandise, Comic-Con 2025 marks the start of a major celebration for DC’s 100th anniversary.
