With The Avengers grossing $1.5 billion for Disney, every movie studio wants to follow suit.
The latest is from Simon Pegg who offers the reason the latest Star Trek movie script was rewritten is because executives at Paramount wondered why Star Trek Into Darkness didn't come close to The Avengers.
“[The Avengers], which is a pretty nerdy, comic-book, supposedly niche thing, made $1.5 billion dollars. Star Trek: Into Darkness made half a billion, which is still brilliant," Pegg told the Radio Times (via The Guardian). “But it means that, according to the studio, there’s still $1 billion worth of box office that don’t go and see Star Trek. And they want to know why.”
So according to Pegg, the reason for the script rewrite for Star Trek 3 is that the original version was too much like Star Trek for regular fans.
"They had a script for Star Trek that wasn’t really working for them. I think the studio was worried that it might have been a little bit too Star Trek-y,” Pegg offered.
Pegg went on to explain the reasoning.
“People don’t see it being a fun, brightly coloured, Saturday night entertainment like the Avengers,” adding that the solution was to “make a western or a thriller or a heist movie, then populate that with Star Trek characters so it’s more inclusive to an audience that might be a little bit reticent."
Pegg also confirmd the title for the third film to be Star Trek Beyond.