Deadline reports 35-year-old Amy Schumer is in negotiations for the role. The Barbie movie is said to be rated-PG and will see Schumer playing Barbie: who lives in Barbieland, among all of the various Barbie characters beloved by doll collectors. In a fish-out-of-water story reminiscent of films like Splash and Big, Schumer’s Barbie gets kicked out, basically because she’s not perfect enough, is a bit eccentric and doesn’t quite fit the mold. She then goes on an adventure in the real world and by the time she returns to Barbieland to save it, she has gained the realization that perfection comes on the inside, not the outside, and that the key to happiness is belief in oneself, free of the obligation to adhere to some unattainable standard of perfection.
It's reported Mattel has approved the Barbie movie and signed off on the project. Barbie has generated $3 billion in sales for the company.
Similar to the female Ghostbusters reboot, if the movie fails, you can expect all the "internet trolls" and "misogynists" out there to take the blame.