As I have stated numerous times, I tip my hat to the Russo brothers as there hasn’t been a whole lot of marketing surrounding The Avengers: Endgame, which means the flick will pay off even more when it finally gets released. Regarding the marketing, the Russo brothers comment on the lack thereof and compare it to when they watched Empire Strikes Back, and they even say they considered no marketing.
“We did,” Joe Russo tells Empire Magazine. “We talked about all scales of marketing. The thing that’s most important to us is that we preserve the surprise of the narrative. When I was a kid and saw The Empire Strikes Back at 11 am on the day it opened, and sat there until 1-pm watching it back to back to back, it so profoundly moved me because I didn’t know a damn thing about the story I was going to watch. We’re trying to replicate that experience.”
As the article notes, the Russos took the same approach with The Avengers: Infinity War, which was a huge success, so they will have to “follow up their greatest trick with an even greater trick.”
To date, there have been only two posters released, one official image, two trailers, and a Super Bowl spot, in addition to the Captain Marvel footage released exclusively at a Disney investors meeting.
The Avengers: Endgame has an April 26, 2019 release directed by Joe and Anthony Russo starring Chris Evans, Robert Downey Jr., Chris Hemsworth, Scarlett Johansson, Mark Ruffalo, Jeremy Renner, Paul Rudd, Karen Gillan, Don Cheadle, Danai Gurira, Brie Larson, with Bradley Cooper as the voice of Rocket Raccoon and Josh Brolin as Thanos.
Synopsis: The grave course of events set in motion by Thanos that wiped out half the universe and fractured the Avengers ranks compels the remaining Avengers to take one final stand in Marvel Studios’ grand conclusion to twenty-two films, Avengers: Endgame.
