Suit up and chat with Alpha 5 for the new Power Rangers movie!
Lionsgate and Imperson have launched an interactive real-time Alpha 5 experience where fans can interact with the Power Rangers‘ robot assistant, which combines a unique mix of technology and creativity to make sure that Alpha 5’s personality, wit and charm shone through the conversational experience.
You can chat with Alpha 5 by messaging Power Rangers on Facebook, Twitter, Kik and on the web.
Details for the interactive Alpha 5 bot include:
• Meet Alpha 5 and learn about the Power Rangers
• Receive story line hints (eg: Rita is looking for the Zero Crystal)
• Become a Ranger and “train” with Alpha 5
• Receive customized shareable content
“Lionsgate is launching the most extensive chatbot campaign to date and we couldn’t be more delighted to be the partner that’s making it possible,” said Seth Greenfield, Chief Content Officer of Imperson. “With Alpha 5’s distinct personality, we’re confident that the experience we built with Lionsgate will drive high user engagement and play a key role in the overall launch campaign for the movie. With this chatbot, we’re able to reach fans where they already spend a majority of their time: on messaging.”
“Together with Imperson, we’re able to give Power Rangers fans a chance to interact with an iconic character on the most popular messaging platforms. This immersive chatbot experience is an innovative way for us to directly engage with fans through authentic two-way conversations. And most importantly, it’s a fun way for fans to learn more about the movie and take part in the storyline,” said Evan Fisk, Vice President of Digital Marketing for Lionsgate.
Imperson is a conversational bot authoring studio that develops premium chatbots. Imperson’s chatbots converse in natural language and can be tailored to every brand and character’s authentic voice, creating connections that translate to relationships.
Imperson revolutionizes the way brands, publishers, and producers are marketing and engaging with customers. imperson’s premium bots drive unparalleled user engagement across conversation length, overwhelmingly positive user sentiment, and re-engagement.
For more information, please visit www.imperson.com.
Power Rangers has a March 24, 2017 release starring Becky G as Trini, the Yellow Ranger; RJ Cyler as Billy, the Blue Ranger; Naomi Scott as Kimberly, the Pink Ranger; Ludi Lin as Zack, the Black Ranger; Dacre Montgomery as Jason, the Red Ranger, Elizabeth Banks stars as the villain, Rita Repulsa; Bill Hader as Alpha 5, with Bryan Cranston as Zordon.
Saban’s Power Rangers follows five ordinary teens who must become something extraordinary when they learn that their small town of Angel Grove – and the world – is on the verge of being obliterated by an alien threat. Chosen by destiny, our heroes quickly discover they are the only ones who can save the planet. But to do so, they will have to overcome their real-life issues and before it’s too late, band together as the Power Rangers.
