From Madame Web to Calvin Klein model.
Dakota Johnson is the new face of Calvin Klein’s Spring 2026 campaign, marking her debut for the brand as part of a push focused on denim and underwear.
Calvin Klein launched the campaign Monday and described it as a stripped-down, “less is more” take on its signature style. Check out images and video of the actress below.
Dakota Johnson fronts Calvin Klein’s new campaign
The new images feature Dakota Johnson in a series of minimal looks, including baggy jeans, denim outerwear, and Calvin Klein underwear.
The brand says the campaign highlights its new denim fits along with Ultralight and Icon Cotton Modal underwear, with the Perfectly Fit Ultralight Bra also part of the Spring 2026 push.
Calvin Klein leans into denim and sensuality
According to Calvin Klein, the campaign includes the Archive High Rise Slim Jean, which it calls a defining ’90s silhouette, along with the Baggy Jean and the Relaxed Trucker.
The company says the concept centers on comfort, confidence, and sensuality, with the creative following Johnson through a relaxed day at home.
Gordon von Steiner directs the campaign
Calvin Klein says the campaign was directed and photographed by Gordon von Steiner.
The company also said the images and video were designed to balance subtle sensuality with cheeky humor while keeping the focus on the new collection.
Dakota Johnson talks the Calvin Klein vibe
In a statement released with the campaign, Johnson said Calvin Klein jeans and underwear have a timeless quality and that the campaign celebrates being “comfortable, free and sexy” on your own terms.
In a separate interview with Elle, Johnson said the laid-back sensuality of the shoot matched where she is in her life right now and added that she is especially into the brand’s baggy, ripped jeans.
Campaign launches now
Calvin Klein said the Spring 2026 campaign launched globally on March 9 across its retail channels, website, social platforms, and out-of-home placements.
The brand’s campaign page also says Johnson is wearing new denim and underwear this spring.
