The Save Stargate campaign is about to leave the timeline and take to the sky.
On Tuesday, June 16, Stargate fans plan to fly a #SaveStargate banner plane over Amazon MGM Studios headquarters in Culver City, California, a fan-funded aerial protest against Amazon’s cancellation of Martin Gero’s Stargate series, timed to a coordinated social media blitz.
And longtime franchise producer Joe Mallozzi is helping spread the word.
“Operation Flyover”: What Fans Have Planned
According to a mission briefing circulating among fans, the banner plane is scheduled to tow a #SaveStargate banner over Amazon MGM Studios HQ during a flight window of 11:00 AM to 1:00 PM Pacific (2:00 PM to 4:00 PM Eastern).
Ahead of the flight, organizers are calling for a coordinated “tweet storm” to start at 10:30 AM PT (1:30 PM ET) — 30 minutes before wheels-up — with the goal of getting #SaveStargate trending across North America as the plane goes up.
The briefing notes that fans in Europe pushed the hashtag to trend on June 10, framing Tuesday as North America’s turn.
The aerial banner is being funded through a fan GoFundMe campaign, with the initial goal covering the cost of the flight over Amazon Studios and any additional funds earmarked for expanding the public-awareness push.
Joe Mallozzi Is Amplifying the Effort
Mallozzi, who served as a consulting producer on the canceled series, shared the campaign details with his followers, laying out the timing for fans who want to take part.
“Tomorrow Stargate fans rally to #SaveStargate,” he wrote. “TWEET STORM starting at 10:30 am PT/1:30 pm ET. BANNER FLIGHT over Amazon HQ from 11:00 am PT to 1:00 pm PT (2:00 pm ET to 4:00 pm ET). Details below!”
It’s consistent with the role Mallozzi has played since the cancellation broke, amplifying fan efforts while accusing Amazon of “trolling fandom” and pushing back on the studio’s reported reasoning.
The Fan Playbook: Stay Organized, Stay Positive
Notably, the fan briefing includes a set of ground rules aimed at keeping the campaign disciplined rather than letting it spiral into a pile-on.
Among the guidance: use only the single #SaveStargate hashtag so the trend doesn’t get split, tag @AmazonMGMStudio and @PrimeVideo directly, prioritize original posts over retweets, quote-post the flyover photos as they drop, and — in the organizers’ own framing — stay “positive and respectful, always — an audience, not a mob.”
The campaign has been deliberate about presenting itself as an organized, data-literate fanbase rather than an angry mob, the exact kind of coordinated effort Mallozzi has pointed to when arguing that the power dynamic between studios and audiences is shifting.
A Campaign That Hasn’t Slowed Down
The flyover is the latest escalation in a fan campaign that has kept building since Amazon pulled the plug. The main Change.org petition has now approaching 85,000 signatures, and Michael Shanks has continued using his X account to rally fans and direct them toward the petitions and call-in campaigns.
As we reported, Amazon canceled Gero’s series despite a completed 20-week writers’ room and pre-production already underway in the UK, with filming set for the fall, a decision widely tied to the studio’s executive shakeup. Amazon MGM Studios still hasn’t publicly addressed the fan revolt, the petitions, or the disputed reports that the show lacked broad appeal.
Cosmic Book News will update with coverage of the flyover as it happens on June 16.
