Star Wars Disney Plus ‘May The 4th’ Twitter Campaign Backfires Completely

Leave it up to Disney to keep us all entertained during this coronavirus lockdown.

Earlier Monday on Twitter saw Disney Plus come up with some attempt at creating a Star Wars promotion surrounding Star Wars Day on Monday, May 4th.

The company tweeted: “Celebrate the Saga! Reply with your favorite #StarWars memory and you may see it somewhere special on #MayThe4th.”

The tweet was followed by a second tweet: “By sharing your message with us using #MayThe4th, you agree to our use of the message and your account name in all media and our terms of use here: http://disneytermsofuse.com.”

Well, the tweet wasn’t well-received by the Star Wars fandom, as Disney’s tweet implies that it owns the #MayThe4th hashtag and anything tweeted using the hashtag, including your tweets and account name.

To date, over 5.5k replies have been tweeted to Disney Plus.

Star Wars fans react

“This tweet is worse than The Last Jedi. Which we didn’t think was possible,” replied one Twitter user.

“My favorite Star Wars memory would have to be the time Disney tried to lay legal claim to every tweet on Twitter that used a particular hashtag,” tweeted another.

“I wonder if that was typed completely earnestly by an attorney, or with deep, deep shame by a social media person,” added a fan.

Checking Disney’s terms of service, it does seem as if Disney thinks it does own the #May4th hashtag as the TOS starts out with: “These terms govern your use of the Disney Services. Please read these terms carefully before using any Disney Service.”

So simply using the #May4th hashtag directed @DisneyPlus is a Disney Service?