Legendary Entertainment and Hasbro Entertainment are teaming up to create a live-action film and television universe based on Magic: The Gathering, which is Hasbro’s billion-dollar trading card game brand.
First Project: A Live-Action Film
The deal’s first project will be a feature film, with television series and additional content to follow as the universe expands.
Statements from Legendary and Hasbro
Mary Parent, Legendary’s Chairman of Worldwide Production, highlighted their commitment to established franchises, stating in the press announcement:
We pride ourselves on being thoughtful caretakers of singular, beloved IP, and no property better fits that description than MAGIC: THE GATHERING. Alongside the fantastic Hasbro team, we look forward to creating a multimedia universe that thrills longstanding fans and creates a broad wave of new ones.
Zev Foreman, Hasbro Entertainment’s Head of Film, called the partnership a strong match:
This is an exciting and complementary partnership, uniting one of the world’s most iconic brands with a powerful and proven steward. MAGIC: THE GATHERING has inspired decades of epic world-building and creative storytelling. It is a perfect match for Legendary’s diversified approach to marquee IP, and we are excited to work together to build a whole new MAGIC: THE GATHERING universe.
Big expansion plans
In addition to the movie and TV universe at Legendary, a Magic: The Gathering animated series is in development at Netflix, and a recent report has said Hasbro is going big with their Magic IP and wants to further expand the brand into digital, video games and with card sets for Lord of the Rings, Marvel, Spider-Man, and more.
What is Magic: The Gathering?
First released in 1993, Magic: The Gathering is recognized as the world’s first trading card game, captivating over 50 million fans across the globe. Designed by mathematician Richard Garfield and published by Wizards of the Coast, the game set the foundation for the modern trading card industry and has grown worldwide over the past three decades.
In Magic: The Gathering, players assume the role of Planeswalkers—mighty spellcasters who summon creatures, cast spells, and wield powerful artifacts to outmaneuver their opponents. Each player builds a custom deck from thousands of unique cards, blending strategy, resource management, and a touch of luck to reduce their opponent’s life total from 20 to zero.
