Talk about being desperate as Disney and Deadpool have been caught with their pants down.
It’s learned that the Deadpool & Wolverine trailer really didn’t break the record for most views in 24 hours and that it didn’t beat the record set by Spider-Man: No Way Home.
Far from it.
Sony’s Spider-Man still on top
Back on August 23, 2021, Sony released the Spider-Man: No Way Home trailer at CinemaCon and on social media which amassed an-all time viewership record of 355.5 million global views in its first 24 hours. The number blew away the previous record holder, Disney/Marvel‘s Avengers: Endgame, which had 289 million views.
So following the release of the Deadpool & Wolverine trailer on Super Bowl Sunday, it was reported the trailer broke Spider-Man‘s record with 365 million views.
However, there is a big catch: It’s learned Disney included the 123 million people that watched the Super Bowl as having watched the Deadpool & Wolverine trailer.
Disney fudges the numbers
Disney released a 30-second spot prior to the start of the Super Bowl, so they are including that in the numbers for the Deadpool & Wolverine full trailer which was released online at the same time.
There’s no proof how many of those 123 million people actually tuned in and watched the 30-second spot as we can assume many of them simply had turned the channel on to watch the game. How many were making food, drinks, etc.?
If we take those 123 million people that supposedly watched the 30-second spot away from the full Deadpool & Wolverine trailer that was released online (because they sure didn’t turn off the Super Bowl to go watch it), that’s a lot less views in the first 24 hours.
If we assume Disney is counting the 123 million people as one view per person, that would mean the Deadpool & Wolverine trailer only had 242 million views.
Of course, we can assume some of them watched the trailer within a 24-hour timeframe, but then why is Disney including the 123 million people and the 30-second spot in the numbers? Obviously, to fudge the numbers and that the full trailer released online didn’t break Spider-Man‘s record. Talk about spinning complete BS. Wow.
We get the info via THR:
But the Disney division is in the midst of a pretty darn good February, all things considered, despite the general gloom that surrounds the superhero genre as of late. The Super Bowl trailer for Deadpool & Wolverine became the most watched trailer of all time, with 365 million views in 24 hours. Yes, Disney’s math includes the 123 million people who tuned in for the game, which included just 30 seconds of the trailer, but Super Bowl fudging or not, the clip’s reach was an encouraging number for a studio whose last movie, The Marvels, became the lowest-grossing in the MCU’s 33-film run, hitting just $206 million globally.
Deadpool & Wolverine gets released on July 26 directed by Shawn Levy starring Ryan Reynolds and Hugh Jackman.
