Infinity War Promotion Was Intentionally Misdirected

Infinity War

Raise your hand if you were surprised by what you saw in theaters while watching The Avengers: Infinity War. I know I was, though admittedly, I tried to stay away from watching as much footage as possible to avoid spoilers.

Probably the biggest scene we know that wasn’t featured in The Avengers: Infinity War, but was featured in the trailers, is the Wakananda battle scene with the Hulk.

The Russos now admit that they intentionally misled fans and viewers so as to not spoil the movies secrets.

“We have seen so much content that every average moviegoer has a level of sophistication in their ability to predict what is going to happen in a movie, which is why Anthony and I spent a lot of time trying to hide the secrets of [Avengers: Infinity War], misdirect the way the trailers were cut, misdirect with information. It’s too easy for them to intuit what is going to happen,” Joe Russo told Variety.

Infinity War

The Avengers: Infinity War was also a massive culmination of ten years of movies – known as the MCU – and interestingly enough the Russo’s advice against doing a cinematic universe as lots of studios are not attempting to create their own.

“Yeah, don’t do it,” Joe Russo said. “Not everything can be sustained through a cinematic universe.”

Joe Russo may have a good point, and we could easily the point finger at the DCEU as Justice League tanked pretty bad due to what seemed to be WB attempting to create their own cinematic universe too quickly without a quality storyline.

So if not a cinematic universe, what does the co-director of the #1 movie of all time advise?

“The advice would be to continue to look for new ways to tell stories, because I think the audience is open to it,” he says. “There is traditionally a generational divide, but I think this new generation is going to advance storytelling in a way we haven’t seen in a long time because of the tech advancements in their lives and the way they are used to digesting content on YouTube and social media in much more compressed formats, more facile, fluid. And they like longterm emotional commitment, but there’s lots of ways to engender that that do not involve building out a universe.”