The purple theme for the Marvel Jessica Jones series continues as Netflix has updated their official page (in some countries) with the above background image.
Purple plays a role as David Tennant is set to play the villain of the series, Kilgrave, aka The Purple Man in the comics.
Daredevil had a similar street-themed pic (see below).
"Jessica Jones" premiers later this year starring Krysten Ritter (Jessica Jones), David Tennant (Kilgrave), Mike Colter (Luke Cage), Rachael Taylor (Patricia “Trish” Walker), and Carrie-Anne Moss.
Synopsis: Working as a private investigator in New York's Hell's Kitchen, an ex-Super Hero's past comes back to haunt her in "Marvel’s Jessica Jones."
via a redditor: