It’s probably a safe bet Disney will unveil the Star Wars: Rogue One merchandise first with some kind of event similar to “Force Friday” for Force Awakens.
“Star Wars: Rogue One” has a December 16, 2016 release directed by Gareth Edwards starring Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Jiang Wen, Forest Whitaker, Mads Mikkelsen, Alan Tudyk, who plays a performance-capture character in Rogue One, and Riz Ahmed.
Synopsis:
Rogue One tells the story of resistance fighters who have united to steal plans to the dreaded Death Star.