The FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX is expanding beyond the track this year with the launch of its first-ever official Fan Fest in Miami Beach.
The free event will take place across five days from Wednesday, April 29 through Sunday, May 3 at Lummus Park.
Organizers say the new Fan Fest is designed to give fans a place to experience race week outside the Miami International Autodrome, with live race screenings, entertainment, food, giveaways, and interactive activations.
Miami Beach becomes race week hub
South Florida Motorsports, promoter of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX, announced the new Fan Fest as an off-track destination for fans looking to soak in the atmosphere of race weekend.
Katharina Nowak, President of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX, said the goal is to create another way for fans to connect with the event in one of Miami’s most recognizable locations.
The Fan Fest will be open to the public with free admission, giving both longtime F1 fans and newcomers a chance to take part in race week without needing to be at the circuit.
Live race screenings and stage appearances planned
One of the main attractions will be the Ticketmaster Stage, where fans can watch track sessions from the Miami International Autodrome live on giant screens.
That includes practice, qualifying, the Sprint, and the Grand Prix, turning the beachside setup into a shared viewing experience throughout the weekend.
The stage is also set to feature appearances from select drivers and personalities, along with fan programming across the event.
Interactive activities and merchandise on site
The Miami Grand Prix Fan Fest will also feature several hands-on experiences for attendees.
Fans will be able to try slot car racing, shop for apparel at the MIA Shop, and take photos with large sand sculptures created for the event.
A champagne garden will also be part of the setup, alongside a range of food and beverage options.
Major brands and teams join the event
A number of brands and racing partners are bringing activations to the Fan Fest.
Dermalogica will host “The D1 Pit Stop,” offering skincare analysis, product sampling, and shopping through Ulta Beauty.
The Aston Martin Aramco Formula One Team will display a show car at Lummus Park and sell official team merchandise.
The Red Bull Fan Zone will include pit stop challenges, reaction time games, racing simulators, and a Visa Cash App Racing Bulls show car. Red Bull athletes are also expected to appear on the Ticketmaster Stage.
Ford Racing is bringing its off-road lineup, including the F-150 Raptor and Bronco Raptor, along with merchandise from America’s Race Team.
Heineken 0.0 will offer tastings of its new Cold-Pressed Lime and Nectarine Juniper flavors as part of its FLAVORS Sampling Tour.
Jack Daniel’s Tennessee Whiskey will serve cocktails for fans 21 and older from an Airstream bar during the event.
Waymo is also joining the Fan Fest, giving guests a look at one of its self-driving cars along with a seated lounge area.
How to attend the Miami Grand Prix Fan Fest
The official FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX Fan Fest runs from April 29 through May 3 at Lummus Park in Miami Beach.
Admission is free, but fans are being asked to claim tickets in advance through the Miami Grand Prix website.
The launch gives Formula 1 another big public-facing event in South Florida as the sport continues to grow in the United States.
For more information on Fan Fest and to register for attendance, please visit https://f1miamigp.com/fan-fest/.
