In addition to the release of the new trailer, Marvel creates a new brand that separates Echo from the rest of the MCU.
The new brand is called Marvel Spotlight and was announced with the recent screening of the first two episodes.
“The audience members in Oklahoma were also the first to see the new Marvel Spotlight banner, with a musical fanfare composed by frequent Marvel collaborator Michael Giacchino,” said Marvel.com. “Marvel Spotlight is rooted in Marvel Comics’ 85-year publishing history: Spotlight was an anthology comic book series first introduced in 1971 and was the origin of beloved Marvel characters like Ghost Rider and Spider-Woman.”
The site continues, “Echo will be the first series under the Marvel Spotlight banner, and Head of Streaming Brad Winderbaum said of the decision to launch the new banner with Echo.”
“Marvel Spotlight gives us a platform to bring more grounded, character-driven stories to the screen, and in the case of Echo, focusing on street-level stakes over larger MCU continuity. Just like comics fans didn’t need to read Avengers or Fantastic Four to enjoy a Ghost Rider Spotlight comic, our audience doesn’t need to have seen other Marvel series to understand what’s happening in Maya’s story,” said Winderbaum.
Echo also happens to be the first mature-rated MCU TV series and the first series getting released on Disney+ and Hulu at the same time along with all five episodes getting released all at once.
All five episodes of Echo will stream on Disney+ and Hulu on January 10, 2024.
Synopsis: The origin story of Echo revisits Maya Lopez, whose ruthless behavior in New York City catches up with her in her hometown. She must face her past, reconnect with her Native American roots and embrace the meaning of family and community if she ever hopes to move forward.
The cast includes Alaqua Cox, Chaske Spencer, Tantoo Cardinal, Devery Jacobs, Cody Lightning, Graham Greene and Zahn McClarnon.