DC Super Hero Girls Partners With Target, Mattel & Boomerang For Merchandise Launch



Global Master Toy Licensee, Mattel, Among Other Key Partners, Debut Brand-New Merchandise Collection for Girls Available Exclusively at Target

All-New Television Special to Debut on Turner’s BOOMERANG Timed to Retail Launch in March


Warner Bros. Consumer Products (WBCP) and DC Entertainment (DCE), in partnership with Mattel, announced an exclusive partnership with Target Corporation to offer a first-look at the DC Super Hero Girls merchandise collection, featuring a special assortment of merchandise across multiple categories, including toys and dress up, apparel and accessories, publishing and more, to be sold exclusively at Target, beginning in March 2016. DC Super Hero Girls harnesses the power of the world’s most iconic female characters from DC Comics, including Wonder Woman, Supergirl, and Batgirl, as they learn to hone their super powers in a high school setting and gives young fans the chance to play, watch, read and be inspired to discover their full super power potential.

Boomerang, a division of Turner, will also be the exclusive broadcast partner for DC Super Hero Girls, with Boomerang as the official broadcaster to bring the first animated television special and the series of animated digital shorts to viewers. From award-winning Warner Bros. Animation in partnership with Mattel’s Playground Productions, the first 44-minute television special is slated to premiere this Spring. The DC Super Hero Girls digital animated shorts will also be featured on Cartoon Network’s CN App, giving fans the opportunity to explore the DC Super Hero Girls universe and get to know the Super Heroes. Additionally, the first of a series of DC Super Hero Girls made-for-videos is scheduled for release later this year, from Warner Bros. Home Entertainment.

“It’s time for girls to get their capes on and envision themselves as strong, powerful and connected beings at the center of their own superhero story, and DC Super Hero Girls provides a brand-new, robust universe to do just that,” said Diane Nelson, President of DC Entertainment, President of Warner Bros. Consumer Products and President & Chief Content Officer of Warner Bros. Interactive Entertainment. “The toys, dolls, action figures and books that are rolling out at Target this spring, combined with the fun animated series currently online, feature stories of empowerment, inspiration and optimism that are relatable to girls. This program is changing the face of superhero culture, and we are really proud of that.”

“Target prides itself on keeping a pulse on pop culture, and we have a legacy of getting behind the hottest franchises to bring our guests exclusive merchandise from their favorite movies, television shows and characters,” said Scott Nygaard, senior vice president of merchandising, Target. “We are thrilled to be working with some of the industry’s leading partners to introduce a new generation to these inspirational characters, and know fans of all ages will embrace these beloved and iconic heroines as they build new memories.”

DC Super Hero Girls merchandise will fly onto shelves nationwide, exclusively at Target, beginning in March 2016. Featured products from the new line include: toys, dress up, apparel, accessories, publishing and more. Master toy partner Mattel unveils its new DC Super Hero Girls collection, featuring the industry-firsts: the first-ever 6-inch action figure designed for girls; first 12-inch collection of action dolls featuring strong, athletic bodies that stand on their own in heroic poses; and first-ever action role-play toys for girls.

The DC Super Hero Girls global merchandise program will hit retail worldwide, beginning in July 2016, offering a wide range of product to fans around the world.

Additionally, WBCP, DCE and Mattel will be launching a DC Super Hero Girls App in March, allowing fans the opportunity to watch the animated shorts, play games, interact and connect with the DC Super Hero Girls world – taking the DC Super Hero Girls whenever and wherever they go.


Black Friday 2015 Target Ad Leaks Online


Black Friday is almost near, and once again, the advertisements are “leaking” online with Target’s hitting the net revealing some really good deals on a variety of products.

Below you can check out the full Target Black Friday ad. Target opens at 6:00 p.m. on Thanksgiving Day. 

Some of the better deals that may be of relevance to readers of Cosmic Book News include:

• $299.99 Xbox One 500GB with Gears of Wars digital download (save $50 and free $60 Target gift card)
• $299.99 PlayStation 400GB with free Uncharted The Nathand Drake Collection 
• $249.99 32GB Wii U console with free Splatoon and Super Smash Bros downloads 
• $179.99 Nintendo 3DS XL 

• $25.00 Star Wars BB-8 Carry On
• $34.99 Disney Infinity 3.0 & Skylanders Superchargers Starter Packs
• $11.00 Disney Infinity & Skylander Superchargers Figures
• $79.99 LEGO Dimensions
• Video games from $15 each
• Movies from $4 each
• $44 Star Wars Hero Set Target Exclusive

Click any image to enlarge:


Star Wars: The Force Awakens Force Friday Target Midnight Launch Report

Star Wars: The Force Awakens Spot

Tonight at midnight marked the start of Force Friday, the day when the Star Wars: The Force Awakens merchandise went officially on sale.

I arrived at a local Target around 11:30pm to find the store doors already open greeted by displays of The First Order Stormtroopers, a Tie Fighter and Chewbacca.

I proceeded to the toy area where I found the section roped off with a Target employee not letting anyone near the merchandise. I was allowed to snap a few pics, but not able to get too close. There was a second section in the back where they keep the seasonal merchandise that featured additional Star Wars products as well; there I found a group of Target employees ready to leap into action.

So to the end of the line I went, where my hand was stamped with a red-colored Target logo (not sure why, no one checked) and given a raffle ticket for a chance to win a Chewbacca plush (maybe 48 inches tall or so). All in all, I would say there were around 200-300 people waiting in line by the time midnight came around.

It took only about 12 minutes past midnight to get my first look at the Star Wars: The Force Awakens merchandise. I started in the seasonal section, which features Star Wars T-shirts, Halloween costumes and various items. I managed to nab a Target exclusive Kylo Ren Pop! Vinyl figure, which went pretty fast as only two were left. I grabbed a Kylo Renn lightsaber (cheap one), and then overheard a Target employee being asked about the Black figures. Uh oh. Yep. Target was already out of stock on those. The Star Wars: The Force Awakens Black figures were the fastest item to go. I would probably say in 15 minutes they were all gone. 

There was a second line to get to the toy aisles, which was again roped off, and Target was only letting a few people in at a time. While I waited, I overheard some fans getting excited over the Star Wars X-Wing Miniatures Game. Apparently, one of the guys wanted to buy five of them, but Target limited one per purchase. They remarked about people not knowing what the item was — like it was some secret power of The Force — with one guy worried he wouldn’t be able to get one. I managed to grab a box and told the guy where he could find it.

I picked up some other items, which you can check out below. Target also gave customers a cool Star Wars: The Force Awakens BB-8 tote bag, and the cashier at the register scanned the Target Star Wars coupons, so you don’t have to worry about having your own copies.

I also stopped by Toys R’ Us on my way home, but similar to Target, they were sold out of the Black Series figures as well. Toys R Us did give away a Stormtrooper First Order LEGO piece.

One thing I noticed just about everywhere, is that there is no merchandise from Star Wars: The Force Awakens featuring any of the original characters. Maybe closer to the movie’s release?

“Star Wars: The Force Awakens” has a December 18, 2015 release directed by J.J. Abrams from a screenplay by Lawrence Kasdan and Abrams. Kathleen Kennedy, J.J. Abrams, and Bryan Burk are producing, and John Williams returns as the composer.

Actors John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, Domhnall Gleeson, Max von Sydow, Lupita Nyong’o and Gwendoline Christie will join the original stars of the saga, Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker in the new film.


Target Star Wars Force Friday Midnight Event Details Revealed


Update: Disney has announced plans for a Force Friday global event.

Update #2: BB-8 Target exclusive revealed (video).

Update #3: Target price list and coupons revealed (see below).

Update #4: Amazon, Disney Store, Disney Parks, Toys R Us and Walmart Force Friday plans announced.


Friday, September 4th marks “Force Friday,” the day Disney will unleash the Star Wars: The Force Awakens merchandise upon the world.

Now it’s learned select Target stores will be opening at midnight to kick off the event.

Thanks to Target worker on Reddit, TargetRebelSpy, details and images have become known.

• 207 Target stores are opening at midnight on Force Friday, Sept. 4, so you can be the first to get all the Star Wars: The Force Awakens items.

• Check and enter your zip code to find participating stores.

• While not every Target story is participating in the midnight launch, Target stores are participating in “Share The Force Saturday,” which is labeled as an “exciting in-store event that will include an exclusive giveaway and unique interactive photo opportunities got guests to #sharetheforce on social media.”

• The front of the stores will have stormtrooper door clings, an “interactive Chewbacca stanchion” and an overhead TIE fighter. In the seasonal department, Target stores will have an X-Wing fight cockpit photo op and an overheard TIE fighter/X-Wing fight scene.

• Each store will also have one or two 48″ Darth Vaders that will retail at $99.99.

TargetRebelSpy also provided the following images:

A Star Wars: The Force Awakens t-shirt is also revealed (via Reddit):


Official Force Friday details from Disney include:

New collectibles, books and apparel will land on September 4, 2015, at 12:01 a.m. — “Force Friday” — with stores around the world opening their doors at midnight for a special celebration of all things Star Wars.

“Every lightsaber, every action figure, every LEGO set tells a story for generations of Star Wars fans, and this global event is a celebration of those stories. We’re excited to be part of the countdown to this enormous movie moment,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.

Fans wanting to be the first to get their hands on Star Wars: The Force Awakens merchandise can set their hyperspace and social media coordinates now: They will be able to visit their local retailer starting at midnight on September 4, and are encouraged to document their experience using the hashtags #ForceFriday and #MidnightMadness. A wide-range of products — from toys and collectibles, to books and comics, ebooks and apps, to apparel and lifestyle accessories — will be available at mass retailers and Disney Store locations worldwide, as well as on

Target Price List:


Target Coupons:


“Star Wars: The Force Awakens” has a December 18, 2015 release directed by J.J. Abrams from a screenplay by Lawrence Kasdan and Abrams. Kathleen Kennedy, J.J. Abrams, and Bryan Burk are producing, and John Williams returns as the composer.

Actors John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, Domhnall Gleeson, Max von Sydow, Lupita Nyong’o and Gwendoline Christie will join the original stars of the saga, Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker in the new film.

Star Wars: The Force Awakens Trailer:


Justice League Comics Return To General Mills Cereals

Justice League is returning to the General Mills as four comic books featuring the Justice League characters can be found inside select boxes of cereal on shelves now through April 2014.

In addition, an exclusive fifth Justice League comic book can only be found in boxes of Cheerios at Target.

Each issue features part 1 of an all-new story with the second part available at the Big Cereal Heroes website.

The first four Justice League General Mills issues were released back in 2011.

See full details below.



Press Release

General Mills Partners With Warner Bros. Consumer Products And DC Entertainment For A Limited-Time-Only In-Box Promotion


Back by popular demand, select General Mills Big G cereals now include four collectible comic books featuring the iconic DC Comics’ Justice League characters, on shelves now through April 2014. Four specialty issues created exclusively for General Mills, in partnership with DC Entertainment (DCE) and Warner Bros. Consumer Products (WBCP), can be found in grocery retailers nationwide, with a bonus fifth issue available only in select boxes of Cheerios(TM) at Target.

“There is a certain shared fanaticism among cereal lovers and comic book fans, which is why Big G cereals, WBCP and DCE make a super team,” says Lisa Tomassen, integrated communication manager at General Mills. “We’re excited for people young and old to discover these comic books in their favorite cereals, giving them a strong, confident start to the day.”

Each specially marked box of Big G cereal also features several DC Comics Super Hero costume piece cutouts on the back. Fans are encouraged to put them on to strike a Super Hero’s pose, with chest out and hands on hips, to participate in #SuperHeroing, a social media movement to show how to start off the day with confidence… just like everyone’s favorite Super Heroes. Photos can be shared over Twitter, Instagram, or Facebook using the hashtag #SuperHeroing.

Like any good comic book with a nail-biting cliffhanger, fans who have read Part One of each in-box comic book can then visit to read Part Two.

Participating Big G cereals include Cinnamon Toast Crunch(TM) (12.2 oz. and 21.25 oz.), Lucky Charms(TM) (20.5 oz.), Honey Nut Cheerios(TM) (12.25 oz. and 21.6 oz.), Trix(TM) (10.7 oz.), Cookie Crisp(TM) (11.25 oz.), and Reese’s(R) Puffs(R) (13 oz.). Visit to get more information and view exclusive General Mills and DC Comics content.

To find Big G cereals near you, please visit



Awesome Avengers Target Sculpts & Advertising Promotion


Check out this really cool promotion for Target featuring members of The Avengers sculpted from various merchandise.

Dubbed “A Superhero In Every Aisle; The Avengers assemble at Target,” the ad campaign was put together by Guy Seese.













PS4 Available At GameStop & Walmart: Forget eBay & CraigsList


If you are trying to hunt down a PS4 for the holidays, you might want to check your local GameStop and Walmart.

In my area, both of those stores have received ample shipments of new PS4s this week. 

I’ve been told Walmart received around 30 of them, and GameStop received their first batch since Black Friday.

I’m also told both Walmart and GameStop get daily (or so) shipments, with Walmart in the AM and GameStop in the afternoon.

For some reason, Target seems to be left out of the loop as I was told they get PS4s shipped via FedEx sparingly – like four or so. A Target employee did tell me that they had enough of XBox One.

Again, this is just in my area (Western NY), so ask around.

There was also an earlier report that stated Best Buy would have enough to go around, but it sounded like they were getting their PS4 shipments almost at the last minute, which is sort of a risk if you definitely want one.

I’ve also been following the eBay and CraigsList prices for the PS4, and I found it’s quite ridiculous. Obviously everyone wants to make sure a PS4 is under the tree, but some scalpers are selling them for obscene amounts – like $1000. Thanksfully, I haven’t seen anyone bid that high. I’ve also noticed that the price on eBay for a PS4 has come down this week, most likely due to Sony making more available at local stores. Last night a PS4 went for $505, which is low compared to the average price of around $570-$600. The PS4 retails for $399.

Some Scrooges on eBay have also been trying to jack up the shipping prices. And then there are those pretending to sell PS4 for charity or because they are needy. However, they sell like five of them with the same text in the post, which is a dead giveaway (and I report everyone one of them).

My advice before going to eBay or Craiglist for a PS4 is to stop at your local stores and ask when they get shipments in. Also, I have found Facebook to be a valuable asset, so much so that friends living in Florida were helping friends living here trying to aquire a system.

PS4 seems to be the hottest gift going this year. 

Now I just gotta hunt down a Teenage Mutant Ninja Turtles Secret Sewer Lair Playset…

Let us know your PS4 local availability in the comments below.

(Thanks to Chris, Lawrence, Brian, Jim and Corey for providing info)


Watch Animated New 52 Justice League Target Commercial (Video)

With Target’s exclusive deal with Warner Bros. for Justice League merchandise comes the following commercial featuring animated New 52 versions of Superman, Batman, Green Lantern, The Flash, Wonder Woman, Aquaman and Cyborg.

It’s previously been reported that WB is prepping retailers and consumers for the Justice League movie through all the products be released.

There is also mention that both a Man of Steel sequel and the Justice League movie is in the works from WB and DC.

Check out “Save the Day with the Justice League” below.


Call of Duty Ghosts Said To Have November 5th Release Date For PS3 & XBox 360

Last month saw details on the next Call of Duty game leak online with “Ghosts.”

Now an advertisement from Target has apparently given us the release date for Call of Duty Ghosts with November 5, 2013.

It was also previously thought that Call of Duty Ghosts would only be for next-gen systems, but we see from the ad below that it states for the PS3 and XBox 360.

It could very well be that the ad is just a mock up i.e. not final, but as this seems to be a Target promotion for other PS3 and XBox 360 games, it seems likely that Call of Duty Ghosts will be available on all systems.

The previous leaked details for Call of Duty Ghosts included a story where the game is set in the future, but something causes the people to use the weapons of the past.

The environments are also said to be more destructive and interactive, in addition to more character movement capabilities.

(pic via GameTrailers)



The Walking Dead Graphic Novels Now Available At Target


With the success of AMC’s The Walking Dead television show, Robert Kirkman has gone mainstream, and now we see that more than ever with Target selling the popular Image Comics graphic novel in store.

Numerous issues are available online, but now you can head on over to your local Target to pick up The Walking Dead in trade paperback form.

Prices range from $7.99-$11.99 and include the more popular storylines from the comic.

Robert Kirkman created The Walking Dead ten years ago, a black and white comic book that bucked industry trends with higher sales each subsequent month. In 2010, the TV show debuted on AMC causing the popularity to skyrocket even further, with the subsequent video game achieving $40 million in sales and named the best video game of the year in the Spike TV VGA Awards.

Kirkman’s The Walking Dead comic book centers on the survivors of a zombie apocalypse, focusing more on the human aspect and relationships than the zombies that roam about.

The Walking Dead is currently in its third season on AMC and also has a new video game coming out from Activision, with a second series sequel planned from TellTale games as well.


Target Black Friday 2012 PS3, XBox 360, Nintendo Deals (Official)


Target released information on their upcoming Black Friday deals related to the PS3, XBox 360 and Nintendo, though noticeably absent is information regarding the new Nintendo Wii U, most likely because the Wii U is just about all sold out.

Target also released information on their pre-Black Friday gaming deals as well.


Press Release


Target’s Black Friday Deals Feature This Season’s Top Gaming Gifts

Shop at Target on Black Friday (beginning this Thursday, Nov. 22 at 9 p.m. and all day on and find the best value on Target’s selection of must-have electronics and games. This week’s deal’s include:

•  Save $100 on 4GB Xbox 360 Kinect Bundle including 4GB Xbox 360, Kinect sensor, two games shown, wireless controller and one month free of Xbox Live (on sale for $199.99, regularly $299.99)

•  $199.99 for Playstation 3 250GB Game System Bundle including PS3 console, 2 games and one wireless controller

•  Save $50 on PS Vita with Wi-Fi Bundle including free LEGO batman 2 game (on sale for $199.99, regularly $249.99)
•  Save $149.99 for Nintendo 3DS Game System including free pre-installed Super Mario Bros. 3D land game
•  Purchase Assassin’s Creed 3, Halo 4 or Forza Horizon and receive a FREE $20 Target Gift Card

For even more ways to save this season, shop with the Target REDCard to receive 5 percent savings or trade in used electronics and DVDs for a Target GiftCard. With TV delivery and installation services and 24 hours-a-day toll-free support from 1-877-myTGTtech, Target’s services will help families get up and running with their new gadget fast and easy. Visit to view Target’s Black Friday ad with surprise doorbuster deals on TVs.


Target’s Pre-Black Friday Wii U, Nintendo, PS3 Sale and More

Press Release


Wii-U and Target Four Day Sale

Still looking for that elusive Wii-U? Select Target stores still have some available!
Also, starting Nov. 18, Target will kick off a four day sale event that will help guests save money and get a jump-start on holiday shopping. Guests can find this season’s must-have electronics and games and save an additional 5 percent with the Target REDCard. Additional store credit can be earned by taking advantage of the store’s Electronics Trade-in Service.

Target Offers Available Nov. 18-21:

Video Game Systems 
· $299 for Wii U (basic system includes 8GB Wii U Consol, Gamepad, RemotePlus, stylus, charges and HDMI cable)
· Save $24 on Nintendo 3DS XL Portable Game System (on sale for $175, regularly $199.99). Our lowest price ever! 

Video Games
· Save $30 on Skylanders Giants starter pack for Wii, PS3, Xbox 360 and 3DS (on sale for $49, regularly $79.99). Our lowest price ever!
· Buy two, get one 50 percent off on all Wii U Games
· Free $10 Gift Card with purchase of Epic Mickey 2, Hitman: Absolution or Sims 3

· Save $300 and receive a $100 Target Gift Card when you purchase Sharp 60″ 120Hz 1080p Smart HDTV (on sale for $1,199.99, regularly $1,499.99)
· Save $330 on Samsung 46″ class 120Hz 1080p LED HDTV (on sale for $649.99, regularly $979.99)
· Save $250 on Samsung 40″ 1080p LED HDTV (on sale for $439.99, regularly $679.99)


2012 Black Friday Target PS3, ITunes, TV Deals and More

With Black Friday right around the corner the big stores are releasing their ads and special deals.

We’ve already seen Wal-Mart’s 2012 Black Friday ad revealing deals for the PS3, XBox 360, the Wii, and more.

Now, Target has released a few of their special deals through their Facebook App.

Some of the more interesting Black Friday deals that can be had include:


• Playstation 3 (PS3) Infamous 2 and Uncharted Bundle for $199

• Westinghouse 50″ LCD TV for $349

• Samsung 32″ TV for $249.99

• Selection of DVDs for $1.00 each

• Christmas Tree priced at $30 (originally $65)

• $60.00 ITunes gift card for $50.00

• Lego Pirates of the Caribbean for $74.99

• Disney Princesses Ultimate Kitchen for $49.99 (originally $99.00)