UPDATE: On the same chart, Clayface now out-polls Street Fighter in interest, 43% to 39% — despite losing the IMAX screens to it.
Street Fighter just posted the worst two-week move of any movie on The Quorum‘s new eight-week tracking chart.
Paramount’s video game adaptation fell to 39 percent awareness, down 7 points, and 39 percent interest, down 5, ahead of its October 16 release next month.
No other movie on the chart lost more than 4 points in either category.
Street Fighter lost 12 combined.
The Quorum polls everyday moviegoers every two weeks on two basic questions: have you heard of this movie (awareness), and do you want to see it (interest). It is a measure of actual public demand, not studio projections.
And if 39 and 39 sound familiar, they should.
Those numbers are almost exactly where Masters of the Universe sat on the same chart this spring before opening to $29.3 million.
Street Fighter Is Tracking Where He-Man Bombed
When we covered Masters of the Universe‘s tracking in April, seven weeks from release, He-Man sat at 37 awareness and 43 interest.
Two weeks later, five weeks out, it had barely moved: 38 awareness and 42 interest.
Street Fighter, six and a half weeks out: 39 and 39.
Basically the same awareness, but less interest. Nearly the same distance from release.
We know how that ended for He-Man.
Masters of the Universe opened to $29.3 million, crashed in its second weekend, and stalled around $113 million worldwide against a reported $170 million-plus budget.
Amazon called the result “truly special.” The math said otherwise.
The movie became one of the biggest bombs of the year, and no sequel is in sight.
Mortal Kombat II Tracked Better And Still Bombed
He-Man is not even the closest comparison. That would be the other fighting game movie.
When we covered Mortal Kombat II‘s tracking this spring, it led the genre titles on every chart.
In mid-April, it posted 50 awareness and 52 interest. Nine days before release, it still read 48 and 48.
Its interest ran at or ahead of its awareness the whole way, the same demand cushion He-Man had.
Those were the best readings of any genre movie on the spring charts, roughly 10 points above where Street Fighter sits today. In fact, Street Fighter‘s best awareness reading to date, the 46 from two weeks ago, is still under Mortal Kombat II‘s worst.
And here is what those numbers bought.
Mortal Kombat II opened to $38.5 million, under projections that once had it near $50 million, and finished with just $129.4 million worldwide.
So the recent ceiling for a fighting game movie polling in the high 40s was $129.4 million and a bomb.
Street Fighter is polling ten points under that ceiling, and falling.
Street Fighter Has An Even Bigger Problem
Here is where the comparison gets worse for Street Fighter: Masters of the Universe actually had the better version of these numbers.
All spring, He-Man’s interest ran 4 to 6 points ahead of its awareness.
As we wrote at the time, that suggested the problem was reach (a marketing fix), not rejection. The people who knew about the movie generally wanted to see it. Amazon simply needed to get it in front of more people.
That was the optimistic read. However, the movie still couldn’t turn it into an opening.
Street Fighter doesn’t even have that.
Two weeks ago, it sat at 46 awareness against 44 interest. More moviegoers had heard of it than actually wanted to see it.
Now both numbers have fallen to 39.
That means awareness isn’t the only issue. Street Fighter‘s interest has never run ahead of its reach.
The direction matters, too.
He-Man’s numbers mostly sat still for weeks — up 1 here, down 1 there. Street Fighter is moving, and it is moving in the wrong direction during the exact window when an October 16 release should be building momentum.
The Trailer Bump Is Gone
An awareness number usually doesn’t fall by 7 points for no reason. It happens when the last major marketing push gets far enough behind the movie that casual audiences stop registering the title.
Street Fighter had a Game Awards teaser last December and the full trailer at CinemaCon in April.
That trailer clearly reached people. The movie was still sitting at 46 awareness in mid-August.
Since then, the campaign has gone quiet. This chart shows what quiet looks like.
And notice what’s missing since? Comic-Con. Instead of a big Hall H event with the huge cast and new footage, the film’s only presence was relegated to a comic book panel with an action figure reveal and a surprise appearance by David Dastmalchian, who, let’s just say, hardcore fans aren’t entirely thrilled with playing M. Bison.
The good news, at least, if you are Paramount is that they still have six and a half weeks to promote the film with presumably another trailer, and a cast built for a full promo marketing blitz to increase reach: Jason Momoa, Roman Reigns, Cody Rhodes, 50 Cent, Noah Centineo, and Andrew Koji.
Update: Right on que, a new trailer has been released:
The tools are there to move the numbers, but we said something similar when we closed our April tracking coverage of Masters of the Universe: there was still upside if the campaign could reach more people.
It never did, and that upside never showed up.
Street Fighter is now sitting on nearly the same numbers He-Man had, except with less demand underneath them.
The next tracking chart in a couple of weeks will show whether Paramount can reverse it.
What happened?
While it may look as if fans simply aren’t interested in these type of properties, in the case of Mortal Kombat II, we could argue that going in a different drastic direction than the first movie, coupled with two female leads, completely backfired.
And it’s the same for Masters of the Universe, which was billed as another Barbie, where He-Man (and every man in the movie) was less of a man than the female characters.
That’s what fans aren’t interested in, and it’s no wonder word-of-mouth never took off.
The proof is sitting on this same chart. Sony’s Resident Evil just took the lead in tracking at 51 percent awareness and 51 percent interest, the best numbers of all fifteen movies on the board.
Another video game adaptation, opening a month ahead of Street Fighter, with the strongest demand of anything in theaters this fall. The genre isn’t the problem.
Street Fighter Opens October 16
Street Fighter opens in theaters on October 16, 2026, in IMAX and RealD 3D. Kitao Sakurai directs for Paramount, Legendary, and Capcom.
Set in 1993, the movie follows estranged fighters Ryu (Andrew Koji) and Ken Masters (Noah Centineo), who are recruited by Chun-Li (Callina Liang) for the World Warrior Tournament, with an M. Bison (David Dastmalchian) conspiracy underneath it all.
The cast also includes Jason Momoa as Blanka, Roman Reigns as Akuma, Cody Rhodes as Guile, 50 Cent as Balrog, Orville Peck as Vega, and Andrew Schulz.
