UPDATE (Monday): It’s official, the crown fell. Monday’s actuals landed at $360 million, past Endgame‘s $357.1 million, making Brand New Day the biggest opening weekend in box office history, with the record Friday revised up to $169.8 million.
UPDATE (Sunday): The weekend verdict is in at $355 million, the second-biggest opening ever, with Endgame‘s crown surviving by barely $2 million and Monday’s actuals still deciding whether it falls. The full breakdown, including the all-time 24.1 million admissions record: Brand New Day opens to $355 million.
UPDATE (Saturday AM): Opening day is in the books at $168 million, the biggest single day in box office history, past Endgame‘s $157.4 million. Now it comes down to the weekend math. Sony is officially calling the three-day at $325 million, which would settle for second-best ever, while others see $350 million-plus, and Deadline reports the Endgame record could hinge on a $5 million Sunday swing. The number to watch: Spidey needs north of $105 million today. The pure Friday, backing out previews, was $96 million against Endgame‘s $97.4 million.
The exits read like No Way Home all over again, with an 88 percent definite recommend, 33 percent same-day walk-up buys, and the over-35 crowd growing to 21 percent of the audience. Whatever happens Sunday, this is already Sony’s biggest domestic opening ever. China sits at $71 million-plus since Wednesday, the overall marketplace is now pacing a record $434 million, and The Odyssey holds at $51 million, down 43 percent, still the best third frame of Nolan’s career, with a half-billion domestic finish now the outlook.
The record books are getting rewritten in real time.
Sony and Marvel Studios’ Spider-Man: Brand New Day is headed for an all-time record opening day between $167 million and $173 million including previews, per industry estimates reported by Deadline on Friday.
That doesn’t just beat the first-day record set by Avengers: Endgame back in 2019. It buries Endgame‘s $157.4 million by ten million or more.
For further context, Spider-Man: No Way Home did $121.96 million on its first Friday with previews in December 2021.
Brand New Day is running roughly $50 million ahead of that pace.
Endgame’s All-Time Weekend Record Is In Play
The three-day estimate now sits north of $330 million from 4,487 theaters, which would already stand as the second-biggest domestic opening ever, well clear of No Way Home‘s $260.1 million.
The only number left is Endgame‘s $357.1 million all-time record. Deadline reports some in the industry are ready to call it for Spidey right now, though the trade is holding off until more of the weekend comes in.
Spidey is also chasing that record with one hand tied behind its back. As CBN previously reported, Universal is keeping The Odyssey parked on IMAX screens and their $50-plus ticket prices through the weekend, so Brand New Day is putting up these numbers without the premium format in the mix at all.
Endgame had full IMAX support when it set the record in 2019. So did No Way Home. Brand New Day is threatening both while ceding the biggest screens in the business to Nolan.
Here is the part that tells you how absurd this run is: the fallback scenario is $280 million. The worst case on the table would still beat No Way Home by $20 million.
As CBN reported Thursday night, previews blew past No Way Home with Endgame‘s record in reach, and Deadline has since revised the final figure up to a staggering $72 million after late-night walk-up business exploded faster than Sony could count it. Endgame‘s former preview record was $60 million.
The preview haul does include Prime Video members’ early access screenings Wednesday night, plus showtimes that started at noon Thursday, while Endgame‘s previews didn’t begin until after 6 p.m. back in 2019. That footnote won’t matter much when the weekend total lands.
Brand New Day is now just the sixth movie in history to top $100 million on day one with previews, joining Endgame ($157.4 million), No Way Home ($121.96 million), Star Wars: The Force Awakens ($119.1 million), Avengers: Infinity War ($106.3 million), and Star Wars: The Last Jedi ($104.6 million). Four of those five belong to Disney. This one is Sony’s.
Theaters have cleared the decks accordingly. AMC Century City is running the movie 40 times on Friday alone, Regal Sherman Oaks Galleria has 43 showtimes, and Regal L.A. Live tops out at 44.
Audiences are holding up their end. PostTrak exits landed at five stars from general audiences, parents and kids under 12, right in line with the film’s A CinemaScore, its 98% audience score that tied the MCU record, and a 90% Certified Fresh mark from critics. CBN’s own review lands in the same place, scoring it 9/10 with Tom Holland delivering his best Spidey movie yet.
Overseas, Brand New Day already posted the biggest superhero opening day China has seen in seven years, and the $465 million worldwide opening projection from earlier in the week is starting to look conservative.
This thing carried the biggest social media footprint ever measured for a movie before it even opened. The audience showed up exactly where the data said it would.
The Odyssey Closes In On $400 Million
Christopher Nolan’s The Odyssey is doing just fine in the blast radius. The Universal epic is looking at a $52 million third weekend, down only 42 percent with Spidey swallowing every screen that isn’t an IMAX, which would hand Nolan the best third frame of his career ahead of The Dark Knight‘s $42.6 million.
That follows the best second weekend of Nolan’s career, and The Odyssey should sit at roughly $396.5 million domestic by Sunday, knocking on the door of $400 million just three weekends in.
Add it all up and the total North American marketplace is on pace for an all-time record weekend between $407 million and $412 million, per Deadline, beating the $402 million all films combined pulled in during Endgame‘s opening weekend in April 2019.
The biggest overall weekend in the history of the domestic box office, powered by a superhero sequel and a three-hour Homer adaptation. Superhero fatigue was always a myth, and the theatrical business looks awfully alive for a corpse.
Spider-Man: Brand New Day is now playing in theaters. Follow all of CBN’s coverage at the Spider-Man: Brand New Day hub, with weekend estimates landing Sunday.
