South Park’s ‘South America’ Rebrand Pays Off Big

South Park’s ‘South America’ Rebrand Pays Off Big

UPDATE 2: Episode two, “Billionaire Weenietown,” takes aim at the billionaires’ data centers.

UPDATE: These ratings are the proof Paramount Warner Bros. won’t be Trump TV.

The name change worked.

The Season 29 premiere of South Park, the first under the new South America banner, pulled in 4.2 million U.S. viewers across Comedy Central and Paramount+ in its first three days, Comedy Central announced Friday.

On Comedy Central, the premiere beat last season’s opener by 33% with adults 18-49.

It was also the biggest non-sports telecast on all of cable for the week with that audience.

South Park South America

Mocking The Boss Is Good Business

Trey Parker and Matt Stone renamed the show earlier this month in tribute to Apple and Google renaming the Gulf of Mexico, while giving special thanks to “our parent company Paramount,” which the new key art rebrands “A Skydance Capitulation.”

The premiere episode, “South American Biker Gangs,” put the boys on e-bikes and let them take over the streets of the newly renamed town.

Viewers ate it up. The episode racked up 11 million social views in three days and ranked as the most talked-about comedy on cable the day it aired.

The ratings win lands three weeks after the show took home its sixth Emmy for Outstanding Animated Program.

Two seasons of going after Trump and their own bosses, and the show only keeps getting bigger.

South Park South America

Next Episode Airs September 30

The next new episode of South America airs September 30 at 10pm ET/PT on Comedy Central.

Episodes then land October 14, October 28, November 11 and November 25.

Each one streams same day on Paramount+ in the UK, next day in the U.S., Canada and Australia, and Saturdays in all other markets where Paramount+ is available.

About Matt McGloin

Matt McGloin is the editor-in-chief and publisher of Cosmic Book News, the independent entertainment news site he founded in 2008. He covers movies, comics, TV, video games and pop culture and has reported major industry scoops over the years, including revealing the Avengers: Endgame title ahead of its official announcement. Through Cosmic Book News, he helped Marvel Comics promote Guardians of the Galaxy and Nova through exclusive previews, artwork, and interviews, with the site also quoted in solicitations and on comic covers. He also reported on Marvel’s Daredevil: Born Again retooling before it was later confirmed by the trades.

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