Ewan McGregor said it last week: “I’m ready whenever they are. They just seem to not be ready. I don’t know why.”
Luminate’s new Disney+ data offers a reason.
Obi-Wan Kenobi is not among the ten most-streamed Disney+ original series in the U.S. for the first half of 2026, per the chart Luminate published Friday.
The Acolyte missed it. So did Obi-Wan. So did Skeleton Crew and Ahsoka.
The bottom of that list is The Bad Batch at 268.1 million minutes. The Book of Boba Fett, which came out five months before Obi-Wan, made it with 357.9 million. Loki made it with 314.2 million.
Six episodes of McGregor as Obi-Wan Kenobi, Hayden Christensen back as Darth Vader, and the most-hyped Star Wars series Disney+ ever launched could not beat any of them over six months.
A Billion Minutes In A Weekend. Under 268 Million In Six Months.
Obi-Wan Kenobi opened in May 2022 with the biggest premiere in Disney+ history, about 1 billion minutes on Nielsen in its first three days, the first non-film title ever to clear a billion in its debut week.
Four years later, the entire series did not reach 268 million minutes between January and June.
What was a weekend’s worth of viewing in 2022 is now more than a half-year’s worth.
That is the catalog test, and Obi-Wan fails it. The Mandalorian passes it with 2.4 billion on zero new episodes. Andor passes it at 918 million a year after it ended. Boba Fett, which nobody calls a classic, passes it.
Obi-Wan Kenobi is a show people watched once because McGregor was back, and then did not watch again.
What McGregor Is Actually Asking For
McGregor’s pitch is a decade of untold story between the finale and “Hello there,” told across “series or movies,” and he wants to spend the rest of his career on it. Christensen wants back in too.
The demand McGregor points to is real. A billion minutes in a weekend proves the event of his return sells.
What the 2026 chart shows is that the series Lucasfilm built around that event had no life after the event.
That is what Lucasfilm is looking at. Season 2 would be a bet that people want more of a show they are not rewatching, on a platform where Disney stopped greenlighting $200 million series after telling Tony Gilroy it was broke.
McGregor said “nothing’s really moving on that front” eight days before he started campaigning. The chart explains the first statement better than the second.
It also lines up with the Star Wars reset we have been tracking. Lucasfilm’s slate past 2027 is deliberately empty while the brand rests, and a Kennedy-era series that is not holding an audience is not what gets greenlit into it.
The Case For A Movie, Not A Season 2
If there is a path, the numbers point at it.
The 2022 opening was event demand, and event demand belongs in theaters, where Disney is rebuilding Star Wars around Starfighter for 2027 after The Mandalorian and Grogu proved a Disney+ show does not automatically sell tickets.
Obi-Wan is the one Star Wars character who already sold movie tickets three times with McGregor in the role. He said “series or movies.” Lucasfilm should take the second one.
“Come on, Disney” is a fair ask. The chart is Disney’s answer so far.
