J.J. Abrams has a dinosaur movie arriving in five weeks, and according to the freshest tracking data, almost nobody knows it exists. The numbers land at the worst possible moment for Bad Robot.
The Quorum’s new eight-week chart, published by Puck, has The End of Oak Street at 19 percent awareness and 36 percent interest ahead of its August 14 release, with both numbers down a point over the past two weeks.
And it’s not a blip. The previous Quorum edition had the film at 20 percent awareness and 37 percent interest, already falling, with interest down five points on that chart alone. String the editions together and the picture is a month-long slide: awareness has drifted from 22 to 19, and interest has bled from 42 to 36 over four weeks.
Films this close to release are supposed to be climbing as marketing spends. Oak Street has been shrinking for a month straight, the worst trajectory of any major-studio release tracked.
The Quorum polls regular moviegoers on upcoming releases every two weeks, scoring films on awareness and interest and charting how those numbers move over time. A film’s trajectory across editions matters as much as its score.
For where this fits in the full summer picture, see our summer 2026 box office tracking roundup.
The Bad Robot Backdrop
Bad Robot is in the middle of a very public contraction: the company is closing its Los Angeles office and operating with a smaller in-house team out of New York, with its first-look deal at Warner Bros. running only through the end of the year.
It’s the latest chapter in the saga we covered as a walking argument for the Paramount-WBD merger: the era of nine-figure producer deals that never paid off is ending, and Bad Robot’s massive WarnerMedia pact became the poster child.
The End of Oak Street is the company’s next film out the door, directed by It Follows filmmaker David Robert Mitchell with Anne Hathaway and Ewan McGregor starring, and Abrams producing. Which means the next answer in the “was Bad Robot worth it” debate arrives August 14, currently carrying 19 percent awareness.
Abrams Is Out Promising It Delivers
Abrams knows the stakes, and he’s doing the rounds.
Speaking with Empire this week, he pitched the film’s hook as dinosaurs invading mundane suburbia, swing sets and ice cream trucks instead of jungles and islands, and vouched for it personally: “I can promise that the movie will deliver on everything.”
The premise is genuinely distinct, and the interest number nearly doubling the awareness number says people like the pitch when they hear it. The problem is that five weeks out, four in five people haven’t heard it, and the number of people hearing it is going down.
The Hathaway Stretch
There’s one more wrinkle: Anne Hathaway is about to be everywhere. She’s Penelope in The Odyssey on July 17, a film fighting its own awareness problem on the same chart, and then fronts Oak Street four weeks later.
If the Nolan epic delivers the moment its premiere raves suggest, Hathaway exits July as one of the faces of the summer, which is exactly the kind of free awareness a sinking August release could use.
Warner Bros. has five weeks to convert that, and a tracking chart that says the clock has been running the wrong way for a month.
The End of Oak Street opens in theaters August 14.
