Her Universe and BBC Worldwide Launching
Doctor Who Fangirl Fashion Collection
Los Angeles, CA, June 26, 2012 – Her Universeâ„¢, a leader in female genre merchandise, announced today a license with BBC Worldwide, to create a collection ofDoctor Who apparel for the ever-growing female fan base for the television show.
Her Universe recognized the burgeoning force of female Doctor Who fans and the need to create unique apparel and merchandise just for them. The international iconic brand and television hit Doctor Who is the longest-running sci-fi series in the world and continues to earn critical acclaim as BBC AMERICA’s highest rated series as well as the #1 downloaded series for iTunes in 2011. The new Doctor Who collection by Her Universe will premiere in July with fashion tops featuring images, characters and phrases from the Doctor Who universe all with fashion-forward designs for girls to look “Geek Chic.” To recognize their female Doctor Who fans, BBC Worldwide has created a special Doctor Who logo which will only appear on merchandise from the Her Universe collection.
Ashley Eckstein, founder of Her Universe and known to sci-fi fans as the voice of Ahsoka Tano on the hit animated series, Star Wars: The Clone Wars also designed and created the Her Universe merchandise. “Her Universe is a line for the fans,” said Eckstein. “Many of our design choices and decisions are influenced by our fans and Doctor Who was the #1 requested license by fangirls for us to pursue next. It was truly a dream come true when BBC Worldwide asked us to do their female merchandise and I am beyond excited to share this extraordinary announcement with our girls today! In the words of the Doctor, I feel like screaming Geronimo!”
Doctor Who apparel and accessories from the Her Universe collection will be available in the U.S. and Canada at both www.heruniverseshop.com and BBCAmericashop.com and through national retail outlets such as Hot Topic. Throughout 2012, the Doctor Who merchandise will also be available at select conventions including San Diego Comic Con.
About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley Eckstein, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Her Universe was created to directly address the expanding market of female fans by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for the Syfy network including such shows as Battlestar Galactica and with BBC America for its Doctor Who franchise. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein on Twitter and visiting the Her Universe Facebook page.
About BBC Worldwide Ltd.
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has five core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products and Brands, Consumers & New Ventures, with digital ventures incorporated into each business area. In 2010/11, BBC Worldwide generated profits of Â£160 million on sales of Â£1158 million and returned Â£182m to the BBC. For more detailed performance information please see our Annual Review website: www.bbcworldwide.com/annualreview
Photo credit: – Kelsey Edwards Photography