Head on over here to check out what everyone is talking about (Warning: Mature audiences only!) including the two trailers, concept art and more!
23rd February 2011 – Hampshire, UK /… Deep Silver was proud to reveal Dead Island, the new game by renowned developer Techland, last week. Since the reveal the emotional yet shocking Dead Island trailer – showing a family holiday getting interrupted by a violent and mysterious zombie outbreak – has created an incredible amount of buzz all through the internet.
The trailer for Dead Island has been one of the most talked about promotional assets on the internet in the last days and has been hailed a “Must See” and “one of the best game trailers of the year” throughout.
“We knew that we had something very unique with this trailer and we are very pleased by the positive feedback we received to the reveal of Dead Island and to its trailer.”, says Georg Larch, International Marketing Director of Deep Silver. “The trailer conveys the mood that the player will experience when their ingame character arrives on the island and suddenly this tropical holiday paradise turns into hell.”
Since its release the game and the trailer were prominently featured everywhere:
– more than 100.000 fans on the official Facebook page ( ) in less than a week
– listed in the “Most Popular” category of YouTube, more than 2.7 million viewers and constantly rising
– featured on movie media like Variety, Ain’t-It-Cool-News, Empire and SFX Magazine, and non-gaming media like The Guardian and The Independent
– immediately listed in the “Top 10 trending topics” on Twitter and close to 3.2 million Tweets about the game
– Tweeted by world famous entertainment stars like:
Simon Pegg (Actor: “Shaun of the Dead”, “Star Trek”) ( )
- Zachary Levi (Actor: “Chuck”) ( ): “Possibly the greatest trailer I’ve ever seen. For any project. Ever.”
- Ice-T (Musician, Actor) ( )
- Hideo Kojima (Game Designer: “Metal Gear Solid”) ( )
- Graham Linehan (Creator: “The IT Crowd”) ( )
The L.A. Times asks if this could be “The best trailer in years?”
CBS News ask: “Will Video Game Trailer Make You Cry Like a Baby?”
The New York Post says: “I want to visit Dead Island”
Dead Island™, the upcoming gruesome zombie slasher by renowned developer Techland, combines first-person action with a heavy focus on melee combat, character development and customization of a vast array of weapons. All of these gameplay features are presented in a dark story inspired by classic zombie movies with a gritty and engrossing campaign that can be played with up to four players in co-op mode.
Set in an open world tropical island, hordes of different festering zombies await players around every corner while they embark on a variety of thrilling missions through the holiday resort. With firearms and ammunition being scarce the player must rely on utilizing found items as weapons for self-defense and fight off zombie hordes in intense melee combat. A diverse range of items can be collected and will later serve to transform the player’s ordinary makeshift weapons into serious instruments of destruction.
Dead Island will be released worldwide for the PlayStation®3 computer entertainment system, the Xbox 360Òvideo game and entertainment system from Microsoft and Windows PC later this year.
About Deep Silver
Deep Silver develops and distributes interactive games for all platforms. The Deep Silver label means to captivate all gamers who have a passion for thrilling gameplay in exciting game worlds. Deep Silver works with its partners to achieve a maximum of success while maintaining the highest possible quality, always focusing on what the customer desires. Deep Silver products are designed to equally appeal to pros and beginners, children and adults.
Deep Silver has published more than 100 games since 2003, including the Chernobyl shooter S.T.A.L.K.E.R.: Clear Sky and Prison Break: The Conspiracy, the action adventure based on the popular TV series, plus own brands like the action role-playing game Sacred 2: Fallen Angel, successful adventures such as the Secret Files series and Lost Horizon, the Horse Life series of horse simulations, and the role-playing game Risen. For more information please visit
Koch Media is a leading producer and distributor of digital entertainment products (software, games and films). The company’s own publishing activities, marketing and distribution extend throughout Europe and the USA. The Koch Media group has more than 15 years of experience in the digital media distribution business, and has risen to become the number one distributor in Europe. It has also formed strategic alliances with numerous games and software publishers: Capcom, Codemasters, Kaspersky Labs, Paradox Entertainment, Square Enix, Tecmo-Koei, and System 3 etc. in various European countries. With Headquarters in Planegg near Munich/Germany, Koch Media owns branches in Germany, England, France, Austria, Switzerland, Italy, Spain, the Nordic regions, Benelux and the USA.
Techland is a leading Polish developer, publisher and distributor of PC and console games since 1991. Its proprietary Chrome Engine 5 technology is among the world’s most advanced game engines, with full X360, PC and PS3 compatibility. With a staff of nearly 200 specialists in two development offices in Wroclaw and Warsaw, Techland is committed to delivering top-quality titles for worldwide markets. Currently the company is working on several high-profile titles for consoles and PCs.