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Kevin Feige Banking On The Marvel Name For Guardians of the Galaxy

Matt McGloin Posted: 03/06/2014 - 23:04 COMMENT


I have to take my hat off to Kevin Feige and James Gunn for going forward with the Guardians of the Galaxy movie as it is true the team is even less known compared to when Marvel launched Iron Man with Robert Downey Jr.

Admittely, Guardians of the Galaxy is a gamble; however, the good news is that Guardians of the Galaxy will probably get a boost from The Avengers movie, similar to both Iron Man 3 and Thor 2.

Following The Avengers, both films surpassed their previous movies at the box office by a large margin.

While true, none of the Guardians of the Galaxy appeared in The Avengers 2, the film does sport the "Marvel" brand.

Marvel Studios president and producer Kevin Feige recently commented on that fact when questioned if Guardians of the Galaxy needs a safety net.

Via CBR:

Well, I mean, I think we've always been rewarded for taking risks. I think when Fox hired Bryan Singer, it was a risk back in the day. I think obviously Downey was a risk at the time, and I had to twist a lot of arms to get that -- push that through. So -- and by the way, when we were doing the first "Iron Man" film, the X-Men franchise had already been a giant hit. The Spider-Man franchise was already a giant hit. So you -- the safety net becomes Marvel itself. It's that red brick logo on top of the title -- right now means something to people, the way the Pixar thing does. People go, "Oh, I get kind of what this is will be." So it did seem like now is the right time to do something like "Guardians," which is different. I don't know how big the Iron Man fan base was. We all knew what it was. We all knew Thor, but they didn't know much more than that. Those were not well known. "Guardians of the Galaxy" is even less known than that. They had been in some cartoons. They'd been in video. But most importantly, you always just want to make a good movie. You always want to make it an interesting movie that plays for people whether they have a deep affinity or nostalgia for the characters or not. And with "Guardians," it's sort of liberating, because there are very few people that have the nostalgia for that. We're still being true to the books. We're still pulling all our favorite elements from those books to make the movies. But I like that most people will think and experience it as a brand new and fresh film.

"Guardians of the Galaxy" has an August 1, 2014 release in the U.S. starring Chris Pratt as Star-Lord, Zoe Saldana As Gamora, Dave Bautista as Drax, Bradley Cooper as Rocket Raccoon, Vin Disel as Groot, Lee Pace as Ronan, Karen Gillan as Nebula, Djimon Houndsou as Korath, Michael Rooker as Yondu, Benicio del Toro as The Collector, John C. Reilly as Rhomann Dey and Glenn Close as Nova Prime Rael.

For news, images and more head on over to the Cosmic Book News Guardians of the Galaxy Movie Hub.


From Marvel, the studio that brought you the global blockbuster franchises of Iron Man, Thor, Captain America and The Avengers, comes a new team—the Guardians of the Galaxy. An action-packed, epic space adventure, Marvel's "Guardians of the Galaxy" expands the Marvel Cinematic Universe into the cosmos, where brash adventurer Peter Quill finds himself the object of an unrelenting bounty hunt after stealing a mysterious orb coveted by Ronan, a powerful villain with ambitions that threaten the entire universe. To evade the ever-persistent Ronan, Quill is forced into an uneasy truce with a quartet of disparate misfits-Rocket, a gun-toting raccoon, Groot, a tree-like humanoid, the deadly and enigmatic Gamora and the revenge-driven Drax the Destroyer. But when Quill discovers the true power of the orb and the menace it poses to the cosmos, he must do his best to rally his ragtag rivals for a last, desperate stand-with the galaxy's fate in the balance.