Apple is holding a live conference announcing their new products with the latest being the iPhone 5S.
Moments ago the company announced a cheaper version with the iPhone 5C.
The iPhone 5S features a newly-upgraded processor, and they rebuilt the Apps to accommodate the higher power.
It's stated the new iPhone 5S chip is 5 times faster than iPhone 5 and 56 times than the original iPhone.
As rumored, the iPhone 5S will also feature a fingerprint sensor located at the home button dubbed "TouchID" that eliminates the need for a lock code. It's said TouchID can store multiple fingerprints for more than one user that uses the phone.
The new iPhone5S camera will be 15% wider as well as featuring a duel-LED flash and upgraded imaging software.
Colors for the iPhone 5S include white, black and the newly announced gold.
The battery also gets an upgrade offering 10 hours of 3G talk time, and 250 hours of standby.
The phone will be available on all the major networks with a contract priced at $199 for a 16GB model and upwards for the 32 and 64GB versions.