Avi Arad Fires Back At Business Week For Marvel Studios & Kevin Feige Article



An article published last month on Business Week spotlighting Marvel Studios and Kevin Feige that also mentioned Avi Arad had resigned from Marvel Studios due to doubts about their strategy has drawn a response from Avi Arad.

The Business Week article glorified and credited Kevin Feige for the success of Marvel Studios, which caused Avi Arad to e-mail the writer of the article, Devin Leonard.

Avi Arad is the former CEO of Marvel and producer on the likes of the Sam Raimi Spider-Man movies, X-Men, Fantastic Four, Iron Man and the Amazing Spider-Man films. Arad was involved with Marvel for about ten years when he left in 2006 to form his own production company.

Deadline reached out to Business Week for a response to the following e-mail in which they stated they are standing by the reporting in their story.

Here is Avi Arad’s e-mail response to the article, “The Pow! Bang! Bam! Plan to Save Marvel, Starring B-List Heroes,”:

Good morning Devin. As usual you manage to disappoint me with your false statements. I am sure you were told by Marvel that I resigned over the self-financing strategy. It is about time for a reporter like you to do your homework and check the facts. It will sound arrogant to you, but I single handedly put together the Marvel slate. Read it carefully and you will notice the natural progression of the character’s design to get to where we are today.

You should reach out to Merill Lynch and Ambac Insurance and to our international partners that came on board based on my track record. Our financial partners counted on my reputation. I had to work very hard to convert the doubters. They trusted me and without Iron Man this article would have not been written. Iron Man was not even in the original slate. I knew that we needed it so I set out to get it back from Newline and the rest is history.

Our financing would have never happened without me reaching out to Brad Grey to make a distribution deal that will give you a corporate guarantee. Other people in Marvel worked for many months with Universal and could not reach a deal. I got tired of waiting and went to Brad. The deal was done in days, successful for both companies. The big presentation to financial institutions and insurance companies took place on the Paramount lot. I was the presenter and it worked. Does this sound to you like someone who disagreed with the strategy to make our own movies?

I have forgiven Kevin for following orders and taking the credit, but he had no choice. Shame on you for kowtowing to your business gods. I have given up on journalistic integrity. You called me to talk about Kevin and I gave you the most true and glowing account on someone that I love and respect. Share your notes otherwise you just wasted my time. I will share this letter with other papers and your management to demonstrate the unprofessional self-serving work this reporter demonstrated.